Tesla wants to stop Cybertruck production in Texas

Tesla plans to stop production of its Cybertruck electric pickup truck at its Texas factory in mid-2027. Company boss Elon Musk announced this on his Platform X. It is still unclear whether the Cybertruck will be built in a different factory in the future or whether it will be completely removed from the range.

However, the Austin factory is considered the only Tesla facility where the special parts for the model can be manufactured. Tesla did not initially comment on the announcement.

Musk described the end of production as “the end of an era.” The vehicles that have already been delivered will still be on the roads for a long time. At the same time, he praised the Cybertruck as the “best vehicle Tesla has ever built.”

With its futuristic design, the Cybertruck was intended to compete with the established pickup trucks from Ford and General Motors. These vehicle types are particularly popular in the US market. But the Tesla pickup was not able to establish itself there as hoped.

Sales figures have also been weak recently. Tesla does not show the sales figures for the Cybertruck separately, but rather combines them with other models. The “Other Models” category recorded a decline of around a third in the third quarter compared to the previous quarter to just under 8,300 vehicles.

For comparison: Ford sold around 562,000 F-Series pickups in the same period. According to the industry service Kelley Blue Book, around 20,000 Cybertrucks were sold in 2025 as a whole. Before the market launch, Musk had stated an annual sales target of 250,000 vehicles.

The production stop is logical given the weak sales figures, said Andy Palmer, the former boss of the sports car manufacturer Aston Martin. "Any sensible car enthusiast would say the same thing." However, this will only have a minimal impact on Tesla's balance sheet.

In addition to weak demand, Tesla struggled with quality problems. Since the vehicle was first presented in 2019, the company has had to issue recalls several times. The unusual design also caused criticism.

The Cybertruck was not registered in Europe because, among other things, it does not meet the requirements for pedestrian protection. The reason for this is its acute angles and the sharp edges in the body.

According to Musk, the freed-up capacity in Texas will be used to produce the Cybercab robotaxis. It does not have a steering wheel or pedals and is part of Musk's plan to transform Tesla into a manufacturer of autonomous vehicles and robots.

According to Musk's ideas, the Cybercab will be used worldwide as a robotaxi. The vehicle is already in commercial test operation in Austin, Texas. However, the project still faces regulatory issues. The US traffic authority NHTSA has started an investigation against Tesla. This is about whether the vehicles comply with the applicable legal requirements.