Mobile phone channels announced the price reduction list for the third quarter, and the new Android foldable phone topped the list. (Photo/Reuters)
After the launch of Apple's foldable phone iPhone Duo, the foldable phone market has once again become the focus. However, the Android camp has already launched a wave of price cuts as early as the third quarter. According to the latest mobile phone price reduction list for the third quarter of 2026 released by Jiesheng Communications, the top nine are all folding mobile phones. Among them, the Z Fold8 Ultra has the highest price reduction of more than 13,000 yuan, becoming the champion of this season's price reduction amount.
Samsung and Google launch new foldable phones with price cuts
Judging from the complete list, Samsung can be said to be the biggest protagonist in this wave of price cuts. It won 7 seats in one breath and occupied the top 6 places, covering different capacity versions of Z Fold8 Ultra, Z Fold8 and Z Flip8. Among them, the original factory price of Z Fold8 Ultra (12GB/512GB) was 71,900 yuan. By the end of September, the channel price had dropped to 58,490 yuan, which was equivalent to a discount of 13,410 yuan in one quarter, a decrease of about 19%; other models on the list also generally saw price cuts of nearly 10,000 yuan.
Google is also making concessions. The 256GB and 512GB versions of Pixel 11 Pro Fold have both been reduced in price by 9,000 yuan in the third quarter, making the price of high-end foldable phones that originally cost more than 60,000 yuan further dropped.
2026 Jiesheng store mobile phone price reduction list for the third quarter. (Photo/Jie Sheng)
Jiesheng Communications analyzed that due to the continued increase in the cost of components such as memory, the price of high-end foldable mobile phones often falls between 60,000 and 80,000 yuan, which puts many consumers away. Therefore, it is necessary to rely on the downward revision of the channel side to lower the entry threshold and break the wait-and-see mentality of consumers, thereby stimulating buying enthusiasm. It also makes "first high price, and then lower the price through the channel" gradually become a common strategy in the mobile phone market to maintain sales momentum.
However, judging from the price reduction ratio, the champion is OPPO Reno16 (8GB/256GB). The original price was 24,990 yuan, which dropped to 16,990 yuan in the third quarter. Now you save 8,000 yuan. The Google Pixel 11 series also has significant price cuts, including Pixel 11 Pro XL, Pixel 11 Pro and the standard version of Pixel 11. The price difference in a single quarter is between 6,500 yuan and 7,500 yuan.
Rapid price cuts for new Android phones may become the norm
It is worth noting that in the past, mobile phone price reduction lists were often dominated by older models that have been on the market for a long time. However, the situation in the third quarter of this year was obviously different. Not only were the top nine all foldable phones, but the retail prices of the 15 places on the list at the end of September all exceeded 16,000 yuan. This shows that this wave of price cuts has shifted from the clearance of old phones in the past to the new generation of foldable phones and flagship phones.
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