
前9名全為摺疊手機,三星Z Fold8 Ultra降價超過1.3萬元成冠軍
傑昇通信公布2026年第三季手機降價榜,前9名全為摺疊手機,三星Z Fold8 Ultra降價超過1.3萬元居冠。三星包辦前6名,Google Pixel 11 Pro Fold也降價9,000元。OPPO Reno16降價比例最高,顯示新機快速降價恐成常態。
AI-generated summary
傑昇通信公布2026年第三季手機降價榜,顯示Android摺疊手機市場出現降價潮。高階摺疊手機定價落在6萬至8萬元,受記憶體等零組件成本上漲影響,消費者望而卻步,通路端下修價格以刺激買氣。
手機通路公布第三季降價榜,Android摺疊新機霸榜。(圖/路透社)
蘋果摺疊手機iPhone Duo上市後,讓摺疊手機市場再度成為焦點,不過,Android陣營早在第三季就已掀起一波降價潮。根據傑昇通信最新公布的2026年第三季手機降價榜,前9名清一色都是摺疊手機,其中Z Fold8 Ultra最高降價超過1.3萬元,成為本季降價金額冠軍。
三星、Google摺疊新機掀降價潮
從完整榜單來看,三星可說是這波降價潮的最大主角,一口氣拿下7個席次,包辦前6名,涵蓋Z Fold8 Ultra、Z Fold8及Z Flip8不同容量版本。其中,Z Fold8 Ultra(12GB/512GB)原廠售價71,900元,到了9月底,通路價格已降至58,490元,等於一季就便宜13,410元,降幅約19%;其他進榜機型也普遍降價近萬元。
Google同樣不遑多讓,Pixel 11 Pro Fold的256GB及512GB版本,第三季都降價9,000元,讓原本動輒6萬元以上的高階摺疊手機,價格進一步下探。
2026傑昇門市第三季手機降價榜。(圖/傑昇)
傑昇通信分析,受到記憶體等零組件成本持續上漲影響,高階摺疊手機的定價動輒落在6萬至8萬元,讓不少消費者望而卻步。因此必須靠著通路端的下修,降低入手門檻、打破消費者的觀望心態,藉此刺激買氣,也讓「先開高價、再由通路降價」逐漸成為手機市場維持銷售動能的常見策略。
不過,若從降價比例來看,冠軍反而是OPPO Reno16(8GB/256GB),原價24,990元,第三季一口氣降至16,990元,現省8,000元。Google Pixel 11系列也有明顯降價,包括Pixel 11 Pro XL、Pixel 11 Pro及標準版Pixel 11,單季價差落在6,500元至7,500元之間。
安卓新機快速降價恐成常態
值得注意的是,過去手機降價榜經常由上市已久的舊款機型霸榜,但今年第三季情況明顯不同,不僅前9名全是摺疊手機,榜單15個席次的9月底通路價格也全數超過1.6萬元,顯示這波降價潮已從過去的舊機清倉,轉向新一代摺疊機與旗艦手機。
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