“Everything costs between 20 and 30% more”: in Georgia, purchasing power at the heart of voters’ votes in the midterms

Halloween pumpkins and skeletons still rub shoulders with election signs in the backyards of homes in Atlanta, Georgia. On a roof, a blue flag bearing the word “VOTE” flutters in the wind. Tuesday, November 3, Americans were called to the polls for the midterm elections.

In a senior center transformed into a polling station, residents of Georgia's capital followed one another at the end of the afternoon, leaving work. A concern came up in all the conversations: purchasing power.

According to a Reuters/Ipsos poll of 1,765 American adults, 48% of American voters surveyed considered the cost of living as the main factor influencing their vote, far ahead of democratic standards (26%) and immigration (13%).

In Georgia, the stakes were crucial. This disputed state, won by Joe Biden in 2020 then Donald Trump in 2024, renewed its fourteen representatives, nine of whom were Republicans, and had to…