
The Turkish airline will become the club's title partner from 2027
AI-generated summary
Standard Chartered has been a title sponsor of Liverpool since 2010.
The English football club Liverpool has signed a record title sponsorship contract with Turkish Airlines. RIA Novosti reports this with reference to The Athletic.
Turkish Airlines will replace financial conglomerate Standard Chartered as the team's main partner effective June 1, 2027. The Turkish airline's logo will appear on the front of the Merseyside men's, women's and youth team jerseys.
According to The Athletic, the five-year deal is valued at £300 million (about $405 million). Annual payments from Turkish Airlines will exceed £60 million, more than the £50 million Standard Chartered pays per season.
“This is a significant milestone for us and we are delighted to welcome Turkish Airlines as our premier club partner. The Liverpool shirt occupies a special place in the history of our club,” the Merseysiders’ official website quotes the club’s commercial director Ben Letty as saying.
Standard Chartered has been a title sponsor of Liverpool since 2010. The financial conglomerate will continue to cooperate with the club, despite the loss of its main partner status.
AI outlook — possibilities, not facts
Change of title sponsor of Liverpool to Turkish Airlines
Very likely · Within months

The world's largest banks, including Goldman Sachs and Deutsche Bank, have offered investors financial instruments to bet on the outcome of France's 2027 presidential election through bonds and swaps.

At a meeting on the fuel market, Deputy Prime Minister Alexander Novak demanded to improve the quality of forecasting dynamics, determine import volumes in advance and strengthen control over pricing and labeling of fuel.

The “Made in Russia” business mission, organized by the REC, started in Belgrade. The event on September 8-9, 2026 brings together 15 Russian companies representing industrial solutions, digital technologies and energy efficiency.

Moscow and Ankara will soon sign a memorandum of understanding that will allow Turkey to increase purchases of Russian nitrogen fertilizers and overcome difficulties with supplies from the Persian Gulf countries ahead of the sowing campaign.

Armenia sent a complaint to the EAEU due to temporary trade restrictions imposed by Russia on Armenian food. Yerevan is counting on clarifications and the removal of barriers against the backdrop of cooling relations due to Pashinyan’s European integration course.

Russian Prime Minister Mikhail Mishustin said at a strategic session about the need to increase demand for Russian innovations abroad and strengthen the recognition of domestic brands.