
Uber 宣布將以 23 億美元現金收購美國餐飲承辦平台 ezCater,交易預計未來數月完成,須獲監管核准。此舉將擴大 Uber Eats 企業業務,為餐廳帶來更大訂單,外送員獲新賺錢機會,ezCater 服務將觸達數百萬客戶。
AI-generated summary
Uber 正透過 Uber Eats 擴大外送業務, ezCater 是美國領先的企業餐飲承辦平台,服務超過 14萬家餐廳,平均訂單金額超過 400美元。
Uber正在拓展業務,將斥資23億美元收購美國餐飲承辦平台ezCater。(路透)
〔財經頻道/綜合報導〕Uber(Uber Technologies)週二(6日)宣布,已經和美國餐飲承辦平台ezCater達成協議,Uber將以23億美元的現金收購ezCater,這筆交易預計將在未來幾個月內完成,但仍須取得監管機關核准。Uber對此強調,預期該交易案將對Uber的利潤率產生正面貢獻,Uber Eats上的外送員也將獲得具吸引力的新賺錢機會。
ezCater在美國與超過14萬家餐廳合作,該公司軟體及平台可讓使用者能夠為會議及其他商業活動下大型訂單。ezCater的平均訂單金額超過400美元。
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而Uber旗下的Uber企業版(Uber for Business)目前已經為企業提供部分團體餐飲外送服務。
Uber指出,這項交易案將讓餐廳透過更大型的訂單及新顧客來拓展業務。客戶將能更簡單、更可靠地尋找並訂購供團體享用的餐食,涵蓋職場餐飲、活動及社交聚會。Uber Eats上的外送員也將獲得具吸引力的新賺錢機會。
Uber執行長柯霍斯洛夏西(Dara Khosrowshahi)表示,餐飲承辦是一門很大的生意,對餐廳來說,也可能成為非常龐大的營收來源,而在Uber收購後,ezCater的服務將能提供給「數百萬名更多客戶」,並協助餐廳爭取更多這類高價值訂單。
ezCater執行長拉赫曼(Nihad Rahman)表示,非常期待將餐飲承辦及B2B專業能力帶進Uber的全球生態系,服務其中的客戶、商家與外送員。
美媒《商業內幕》分析指出,這筆交易案顯示出美國外送市場正在發生一場爭奪地盤的浪潮。
DoorDash與Uber Eats上個月擴大了與Costco的合作夥伴關係。Walmart則在1個月前表示,將利用其龐大的外送員隊伍進軍餐廳外送市場,首先從全美約1萬家Dunkin'門市開始。
一手掌握經濟脈動 點我訂閱自由財經Youtube頻道
AI outlook — possibilities, not facts
該交易將在未來幾個月內完成,pending 監管核准
Likely · Within months
ezCater 服務將提供給數百萬名更多客戶
Likely · Within months

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