Taipei's iconic luxury home "Tao Zhu Yin Yuan" and Taichung's "Baoxi Tianzan" both use Valcucine, the top Italian kitchenware brand.
AI and the semiconductor industry have driven Taiwan's economic growth, and foreign investment has successively revised up its 2026 GDP growth forecast. As the technology industry drives corporate investment and consumer spending, the housing needs of high-net-worth groups have also attracted the attention of international brands. From imported kitchenware and furniture to private entertainment spaces, European brands have accelerated their deployment in Taiwan, targeting high-end residential decoration and personalized living needs.
The kitchen, which is most closely related to daily life, has become an important project in top-level residential planning. As high-end customers shift from pursuing square footage and appearance to paying more attention to actual living experience, kitchens have gradually transformed from a simple cooking space to a residential space that combines social interaction, display and life aesthetics. Top-grade imported kitchenware has become an important equipment for builders to differentiate their products.
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Luxury kitchenware combines brands, small house color matching becomes the focus of decoration
However, kitchen design is not only a competitive item in the luxury housing market. For luxury residences with limited square footage, how to enhance the brightness and visual hierarchy of the space through color and material matching is also the focus of decoration planning.
Lin Yiting, user operations manager of 100 Interior Design, analyzed that the Nordic style not only emphasizes functionality and simplicity, but also pays attention to the harmony and naturalness of space color matching. The classic color combinations are mainly white, beige, gray, and wood colors, paired with low-chroma colors such as light blue and light green, and create spatial hierarchy through different brightnesses.
Lin Yiting pointed out that the key point of Nordic style color matching is to have high brightness and use light colors to make the overall look comfortable and enlarge the sense of space. Different areas can also use the same main color with different shades to create a sense of hierarchy. Warm and cold neutral tones can also neutralize each other, such as light gray with light wood, off-white with light green and light blue, all suitable for small spaces.
In terms of classic color matching, white paired with wood color is the most versatile Nordic color matching formula. Pure white cabinets and white walls paired with wood color cabinets or floors are suitable for small houses and residences with poor lighting; off-white and light green can create a natural and gentle kitchen atmosphere. If you want to increase the spatial level, you can use a large area of light color as the main body, and partially decorate the island or cabinet with dark gray, dark green, and navy blue.
In terms of materials, the boards are available in white, gray and original wood grain, and the countertops are made of white artificial stone, quartz stone or gray-toned slate, with black, matt gray, matte silver and other metal accessories. The color of the cabinets can be white or very light for the upper cabinets, and raw wood or gray for the lower cabinets. They can be matched with hidden storage doors in the same color to make the kitchen visually clearer.
In addition, lighting and hardware are also part of the color matching plan. Warm white and pure white light sources are more suitable for Nordic style. They are paired with matte black, matte silver or matte gold handles and faucets, and low-chroma soft furnishings are used to echo the main color, taking into account the brightness and overall consistency of the space.
Industry insiders have observed that in recent years, home consumption has shifted from the emphasis on brand and price in the past to space experience and life aesthetics.
Increase the introduction of new brands to expand the furniture industry’s private entertainment needs
Returning to the luxury home market, the iconic luxury homes in Taipei "Tao Zhu Yin Yuan" and "Baoxi Tianzan" in Taichung both use the top Italian kitchenware brand Valcucine. Among them, "Baoxi Tianzan" is a collaboration between Baoxi Institution and Japan's Nikken Design. Each household is equipped with Valcucine. The external kitchen space is equipped with an Invitrum all-glass kitchen body and island system, and integrates German Bosch home appliances.
The layout of imported kitchenware brands can also be seen in other luxury housing projects. The mainland construction projects such as "Continental Rigo" use Italian Boffi, and the Double Oak Park development uses German Poggenpohl. Taipei's "Xihua Fubang", "Yuanli Heping Garden" and "One Park Taipei Yuanli Xinyi Lianqin" are all using imported kitchenware, which shows that imported kitchenware has become a part of high-end residential product planning.
Housing consumption has shifted from “expensive to buy” to “more personal and refined living”.
Zeng Junhao, CEO of Hupin Group, pointed out that the boundaries between the living, dining and kitchen spaces in modern residences are gradually blurring. In addition to cooking, the kitchen also undertakes social and daily life functions. The new generation of owner-occupiers pay more attention to functional configurations beyond the square footage. If the builder can complete the kitchen and hardware planning before handing over the house, it can reduce the subsequent decoration needs of the residents.
De Kitchen Group, which is optimistic about the Taiwan market and has been deeply involved in Taiwan for more than 40 years, originally represented brands such as Poggenpohl and Snaidero. In January this year, it introduced the German kitchenware brand Häcker and set up exhibition spaces in Taipei and Taichung to complement its mid- to high-priced product lines. The industry said that it will develop in the direction of home integration in the future and expand to home appliances, sleep and other living areas.
From collection to outdoor leisure, European boutiques seize high-end residential opportunities
In addition to kitchenware, the furniture industry has also observed that the demand for housing among high-net-worth groups has gradually extended from branded furniture to collection, leisure and entertainment spaces. Chen Futai, general manager of Zhongxin Enterprises, pointed out that Taichung used to be based on industries such as machinery and precision manufacturing. In recent years, continuous investment in the technology industry has driven consumer demand among business owners and high-end technology customers. In addition to paying attention to furniture brands, some high-net-worth consumers have also begun to plan private cinemas, collection rooms, entertainment spaces and outdoor leisure areas based on their personal interests.
Zhongxin Enterprises launches "ULTRA RARE (Zhongxin UR Pavilion)", introducing Italian safety furniture brand Agresti, outdoor furniture Varaschin and entertainment furniture Vismara. The products cover jewelry cabinets, watch storage, outdoor leisure furniture, pool tables and home theaters, etc., targeting the collection and leisure needs of high-end residences. Among them, Agresti started with jewelry boxes and storage furniture, and Taichung luxury house "Sky Sky" One" poolside also has related configurations, and Vismara provides products such as pool tables, card tables, private bars and home theaters, and plans them according to the residential space and homeowners' needs.
As the consumption power of high-net-worth groups increases, European high-end furniture and kitchenware brands have also sensed business opportunities and accelerated their deployment in the Taiwan market.
In addition, Double Oak Home Furnishings set up a display center in Kaohsiung in July last year, and set up a branch in Taipei in September this year, introducing brands such as VERSACE HOME, VERSACE CERAMICS, ABK and MML. Its products cover tiles, large board surfaces, furniture, lighting and home decorations. The Taichung headquarters is expected to be completed in 2027 at the earliest and 2028 at the latest to continue to expand the high-end home furnishing market.
Chen Bingchen, spokesperson of Housing Exhibition Magazine, said that in 2026, the housing market will be subject to policy control and the market will enter a consolidation stage. However, the high-asset consumer demand brought about by the development of the technology industry is still an aspect worth observing in the residential market. From kitchenware and furniture to private collections and entertainment spaces, residential demand is gradually developing towards personalization, which also allows imported home furnishing brands to continue to look for opportunities to enter the Taiwan market.
The kitchen has gradually transformed from a simple cooking space into the core of the residence that combines social interaction, display and life aesthetics.
