
Executive Director Seiichiro Matsumoto: If it makes Chinese customers sad, it’s not the right business to do
AI-generated summary
Japan's Sanrio Corporation jointly developed a product with the popular TV series "VIVANT". The product was only sold in Japan, but it sparked criticism and was discontinued in China. The criticism stemmed from the appearance of the "Chinese secret intelligence organization" in the second season of "VIVANT", which included a scene in which the organization cut off the fingers of an intelligence officer of the hostile self-defense force's unofficial organization "Beijing". Sanrio's corporate philosophy is "Let's all live together in harmony."
In response to the criticism and suspension of sales of products jointly developed with the popular TV series "VIVANT" in China, Japan's Sanrio stated that it will strengthen the review and verification mechanism during joint development in the future. (Extracted from X platform)
Japan's Sanrio said on the 6th that in response to the criticism and suspension of sales of products jointly developed with the popular TV series "VIVANT" in China, it will strengthen the review and verification mechanism during joint development in the future. Executive Executive Director Seiichiro Matsumoto answered questions from the media at the online press conference on the interim consolidated final accounts in September 2026.
"Kyodo News Agency" reported that Seiichiro Matsumoto explained that the decision to jointly develop with "VIVANT" was based on the content of the previously aired first season. The reason for China's backlash was the emergence of the "Chinese Secret Intelligence Organization" in the second season, which included a scene where the organization cut off the fingers of an intelligence officer of the hostile Self-Defense Forces unofficial organization "Beijing".
Sanrio's corporate philosophy is "Let's all live together in harmony." Although the jointly developed products are only sold in Japan, Seiichiro Matsumoto said, "If this makes Chinese customers sad, it is not the right business to do," admitting that the confirmation work was indeed not rigorous enough. In addition, he also mentioned: "China is an important market and we do not intend to change related investments."
AI outlook — possibilities, not facts
Sanrio will strengthen the review mechanism for joint development with "VIVANT" and other IPs to avoid similar incidents from happening again.
Very likely · Within weeks
Sanrio will not change its investment plan in the Chinese market
Very likely · Within months

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