Chinese flavor, world expression, leading production capacity! After three and a half years, Langjiu Eshang Winery was officially put into production

On November 6, the foothills of Mount Emei have entered late autumn. With the "Yunqi Eshang Years Early Brewing 2026 Eshang Whiskey Production Event" held here, the domestic large-scale single malt whiskey distillery - Langjiu's Eshang Winery officially went into production:

As the third winery of Langjiu after Langjiu Manor and Longma Winery, Eshang Winery has an annual production capacity of 10 million liters of pure alcohol at one time. Its production capacity ranks among the top single malt whiskey distilleries in China and among the best among similar distilleries in the world.

(Eshang Winery)

For this day, Langjiu has been working hard for more than three years:

Turning the time back to 2022, Langjiu made a strategic decision to lay out the whiskey industry. From the signing of the first agreement to the official launch of production today, it took three and a half years and a total of 43 months. In this regard, the industry can’t help but wonder:

Why does Baijiu Langjiu invest in whiskey in addition to liquor, and adopt a heavy-asset, large-investment model? And why choose Mount Emei?

The answer starts from the original intention of brewing the best wine and ends with Langjiu’s world-class dream. It is in line with Langjiu’s ultimate pursuit of “keeping integrity and innovation, facing the future, and going global”.

At the 2026 (First) Emeishan Whiskey Industry Development Conference held the day before the event, Wang Junlin, chairman of Langjiu Group, said that Mount Emei has good conditions for brewing high-quality whiskey. Langjiu is willing to join hands with colleagues and make long-term investment to jointly build a Chinese whiskey producing area with international influence, aiming to produce whiskey with its own distinctive style with world-class quality as the goal.

(Wang Junlin, Chairman of Langjiu Group)

At the commissioning ceremony, Wang Bowei, general manager of Langjiu Co., Ltd., further elaborated on Langjiu’s world-class dream:

First, whiskey and liquor are both spirits and are one of the most widely circulated mainstream alcoholic drinks in the world. The underlying logic of making good wine in the East and the West is connected. The layout of whiskey is a natural extension of Langjiu's ability to "make the ultimate good wine".

Secondly, whiskey is the universal language of alcohol in the world. With whiskey as a bridge, Langjiu not only wants liquor to "go out", but also uses whiskey to "go in", allowing Chinese Langjiu to have a real dialogue with world-class fine wines.

(Wang Bowei, General Manager of Langjiu Co., Ltd.)

The reason why Langjiu whiskey can represent China in dialogue with the world lies in the differentiated combination of "world vision + Chinese terroir". This is the core moat that distinguishes Chinese whiskey production areas from those in Scotland, the United States, and Japan:

The same soil and water make good wine. Good wine often contains the code of mountains and rivers and the temperament of climate. Just like Scotch whiskey is often unrestrained and rich, with the flavor of peat, smoke and coke, Japanese whiskey is more delicate and delicate, with a mellow taste. Emei Whiskey hopes to rely on the clear water, warm climate and land endowment of Mount Emei to produce a flavor expression that combines world quality with Chinese characteristics.

(distillation workshop)

As Wang Bowei said, the name "Eshang" comes from "above Emei". The name Golden Summit above the clouds embodies the infinite beautiful imagination of consumers: "We hope to inherit the traditional craftsmanship of Scotch whiskey, use the terroir of Mount Emei as the background, adhere to integrity and innovation, and precipitate the unique character of Emei."

Based on this, the launch of Eshang Winery is not only the final touch of the matrix of Langjiu's three major wineries, but also a key step for China's whiskey producing areas to move from "following and imitating" to "having standards, having style, and having the right to speak." The industry expects that in the future, Eshang Whiskey will form a distinct Chinese whiskey style based on quality and terroir as its soul, allowing the world to taste the flavors of Chinese production areas and hear the dawn of the Chinese wine industry. (Source: First Financial Client)