WeCogno launches cognitech platform with investment of R$2.5 million

Brazilian company WeCogno launched a new artificial intelligence platform with an investment of R$2.5 million. The resources were used, according to the company, to develop a new category within the market: cognitech.

The concept combines artificial intelligence, data science and specialized business knowledge to transform large volumes of information into increased revenue, reduced costs and reduced risks.

The company starts from the observation that, after years of investing in data collection and organization and, more recently, in artificial intelligence, many companies still face difficulties in transforming this infrastructure into concrete gains. WeCogno CEO, Jhonata Emerick, says that this is the problem that WeCogno wants to attack.

"In recent years, the Brazilian market has invested heavily in data infrastructure and, subsequently, entered the race for artificial intelligence. Now there is a next step: making these technologies really think with companies. In the world of Big Data, having information does not necessarily mean having knowledge", says Jhonata Emerick, CEO of WeCogno.

The company was born from Datarisk's structure and know-how in almost ten years of experience in artificial intelligence and data science. WeCogno targets areas in which data-based decisions have a direct impact on the financial result, such as credit, risk, marketing, operations, insurance, industry and retail.

What is a cognitech?

For WeCogno, a "cognitech" combines artificial intelligence, data science and business knowledge to transform data into knowledge applicable to specific problems. The so-called "cognitive artificial intelligence" seeks to interpret this information considering the company's context, identifying patterns and anticipating behaviors to support strategic decisions and generate measurable results.