As part of the "150 percent" initiative Rafał Brzoska proposes that advertising platforms, before publishing a campaign, check the identity of advertisers according to AML/KYC standards (anti-money laundering/know your customer - ed.), used, among others, by banks.
Meta has had the technology, money and data to detect fraud for years. And yet, scam (fraud – ed.) is still massively present on its platforms. Why? Because it simply pays off, Brzoska said during the press briefing.
"Before starting the campaign, the platform should verify who buys the advertising, who pays for it and - in the case of high-risk entities - who is its actual beneficiary. An advertiser who cannot be reliably verified should not be able to launch a campaign," postulate the authors of the report published on Monday, which was created as part of the "150 percent" initiative.
If, despite verification, a false advertisement appeared on the platform, the company would have to pay a fine of 150%. revenue from this ad and related campaigns.
Another demand concerns the creation of a compensation fund for people who lost money, data or suffered other damage as a result of fraud. The fund would be financed from part of the fines imposed on the platforms.
Brzoska also announced that 167,000 people signed a petition regarding strict sanctions for platforms for fraud advertising. people.
Dariusz Standerski, Deputy Minister of Digital Affairs, commented on the proposal.
"We are analyzing the proposals presented by Mr. Rafał Brzoska and other demands submitted to the Ministry (of Digitization - ed.) in recent days," X said on the website.
“We will develop and work on implementing any additional solution that will effectively reduce the number of online frauds and increase the responsibility of platforms,” declared the deputy minister.
The above-mentioned report shows that between September 9 and 20, over 2 million ads available in the Polish Meta Advertising Library were analyzed. The authors found 16.5 percent of them as suspicious, and 1.6 percent as posing a very high risk of illegality. That's about 28 thousand. ads.
This includes: about impersonating companies and institutions, investment fraud, data phishing, pseudo-medical advertising and promoting illegal gambling. Brzoska's team also pointed to pornographic content and materials showing potential child abuse.
We have evidence that Meta in Poland and not only in Poland violates the provisions of the DSA regulation - said the head of Inpost.
DSA, the EU's Digital Services Act, imposes obligations on companies to counteract illegal content on the Internet. Deputy Minister Standerski reminded that the act providing for the appointment of a digital services coordinator is awaiting the president's signature. This function would be performed by the President of UKE.
"The Parliament is working on a broader implementation of DSA, introducing the possibility of blocking illegal content, and these will be further tools for a more effective fight against pathology on the Internet," Standerski noted.
The president of the Panoptykon Foundation, Katarzyna Szymielewicz, pointed out that the content of the so-called gray zone – formally legal, but rewarded by the platform's algorithms. I use the service provided by Meta not to watch drastic content that increases my curiosity, but to learn something; to participate in the community and this is not happening, Szymielewicz noted.
Meta Platforms is an American technology conglomerate. In addition to Facebook, the Meta group also includes, among others: WhatsApp, Instagram or Messenger.
Rafał Brzoska got involved in the fight against illegal content, including: thanks to the content that struck him personally. There were posts on Facebook showing a man with Brzoska's face, in handcuffs, surrounded by police. The whole thing was commented: "It's his tragic end. The whole of Poland is in shock!"
