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BackX shifts U.S. creator payouts to X Money, ending Stripe integration
X shifts U.S. creator payouts to X Money, ending Stripe integration
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TechCrunch1 hour agoTech2 min readUnited States

X shifts U.S. creator payouts to X Money, ending Stripe integration

Quick Look

  • Elon Musk's X platform announced that starting today, all U.S. creator payouts from its Original Content Rewards Program and subscriptions will be processed instantly through X Money, replacing the previous Stripe-powered biweekly system with a $30 minimum.
  • Creators outside the U.S. remain on Stripe.
  • The change follows X's retirement of its Creator Revenue Sharing Program on September 7 and aligns with Musk's vision of X as an 'everything app,' offering X Money features like a bank card with 3% cash back and boosted APY rates for direct deposits.

AI-generated summary

Why It Matters

X has been evolving its creator monetization programs, recently retiring the Creator Revenue Sharing Program and shifting focus to the Original Content Rewards Program. X Money, launched earlier this month, is part of Elon Musk's broader strategy to transform X into an 'everything app' with integrated financial services.

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Elon Musk’s social network X on Wednesday said that starting today, all of its U.S. creator payouts will be handled through X Money, the app’s payments service.

This includes payouts from both X’s Original Content Rewards Program and creators’ subscriptions, the company said in an update shared on X.

The benefit of this new payment system is that the payments are instant. There’s no waiting until the end of a billing cycle or a minimum threshold that has to be reached before the creator can access their money. Previously, payments were processed every two weeks, with a minimum payout of $30, X’s documentation states.

However, the announcement’s wording seems to indicate that there aren’t any other options for receiving payments on the platform, meaning X is forcing creators to use X Money even if they would have preferred the prior payout method, which was powered by Stripe.

Reached for comment, a representative for X said the change is required for those in the U.S. Creators outside the U.S. will remain on Stripe.

The shift follows other changes to X’s creator programs. On September 7, X will retire its Creator Revenue Sharing Program, which stopped accepting new members last month. Creators are being shifted instead to the Original Content Rewards Program, which, as the name implies, puts a heavier emphasis on original content.

The company’s new payments service, X Money, began supporting creator payouts earlier this month. The payments offering, a part of Musk’s broader plan to make X an “everything app,” includes a bank card with 3% cash back, instant payments, free ATM withdrawals, and other digital banking services. However, X Money is not a bank; the accounts are held at the FDIC-insured Cross River Bank.

X’s post said creator payouts will also count toward X Money users’ direct deposit requirements to receive the service’s better APY rate. Currently, the service’s website says X Premium users will get a boosted 6% rate, compared to the standard 4% rate.

In addition, X will issue a 1099-NEC for individuals receiving creator payouts. For LLCs, X will collect the organization’s W-9 information to ensure the 1099s are accurate, the company noted.

This article was updated after publication with X’s comment.

What to Watch

AI outlook — possibilities, not facts

  • X will expand X Money payouts to international creators within the next 6 months.

    Possible · Within months

  • Creator satisfaction with X's monetization tools will decrease in the short term due to forced migration from Stripe.

    Likely · Within weeks

Open Questions

  • What percentage of U.S. creators will adopt X Money voluntarily versus being forced by the change?
  • How will the instant payout feature affect creator cash flow and content production frequency?
  • What are the long-term financial implications for X if X Money fails to gain traction among creators?
  • Will X expand X Money payouts to international creators in the future?

Related Topics

This article was originally published by TechCrunch.

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