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BackXbox is launching a new film and TV division
Xbox is launching a new film and TV division
Tech
The Verge2 hours agoTech1 min readUnited States

Xbox is launching a new film and TV division

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Quick Look

Microsoft's Xbox division has established a new unit called 'XP' to manage brand experiences beyond video games, specifically focusing on movies, consumer products, and live events.

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Why It Matters

Xbox is expanding its brand reach beyond traditional video game software and hardware.

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Xbox’s new ‘XP’ arm will oversee Xbox experiences outside of video games, including movies, consumer products, and live events.

Open Questions

  • Who will lead the new XP division?
  • What is the timeline for the first non-gaming product launch?

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This article was originally published by The Verge.

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