Yachts, jewels and jets: Hong Kong’s luxury expo connects brands with new customers

Hong Kong’s first luxury expo is more than a showcase, offering international brands opportunities to find partners and develop business, the city’s financial chief has said, while exhibitors said bringing different sectors under one roof could help them reach new customers.

The inaugural Festival of Connoisseurs, organised by Informa Markets, is the first exhibition supported by the government’s HK$100 million (US$12.7 million) initiative to attract high-quality, large-scale international exhibitions to the city.

“A festival like this needs people who appreciate the exhibits, customers who want to buy them and an environment where business can flourish. Hong Kong brings all three together. That is our strength as a ‘superconnector’,” financial secretary Paul Chan Mo-po said.