Xiao Wu, a millionaire YouTuber and trainee internet beauty, announced the disbandment of Xiao Wu Entertainment and will update from time to time in the future.

2026/09/27 07:09

[Entertainment Channel/Comprehensive Report] The million-dollar YouTuber "Internet Beauty Trainee Xiao Wu" announced without warning that "Xiao Wu Entertainment will be disbanded." This sentence stunned fans who have been following it for many years. After running YouTube for nearly 9 years and accumulating more than one million subscriptions, Xiao Wu does not want to withdraw from the Internet celebrity circle, but decided to end the current team operation of 10 people. In the future, the channel will also change from fixed updates to "irregular updates."

"Internet beauty trainee Xiao Wu" announced without warning that "Xiao Wu Entertainment will be disbanded." (Photo taken from IG)

He revealed that the idea had been brewing since April this year, and he discussed it with his partners one by one in July. He described it as the "most difficult and painful" decision in his life.

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Xiao Wu revealed that in the past eight years, in order to maintain two videos a week and support the salary of the editor and team, he actually had to shoot 5 or 6 pieces of content every week. Planning, shooting, editing, data analysis, and meetings continued in a cycle. Over time, he felt like a "guinea pig on a turntable", running all the time but never seeing the end.

He confessed that he was most afraid of hearing his agent remind him: "How many more films should I shoot next week? I have to think about a few more themes." For a person who obviously likes making films, in the end it became "updating for the sake of updating", and instead became the state he wanted to escape from the most.

After the news was revealed, fans reacted surprisingly tenderly. Someone left a message: "I have brought you joy for 9 years. I fully support this decision." "Have a good rest. Your physical and mental state is really more important than making money." Some viewers even emotionally revealed that they had been at a low point and couldn't sleep.</think> However, there is another group of netizens who have brought the focus back to the actual operation. After all, a 10-person company means fixed personnel, editing and production costs, and Xiao Wu has made it clear that he has to produce high-intensity videos for a long time to maintain the team's operation. Therefore, some people have begun to speculate whether regular updates and salary pressure have already become a heavy burden after YouTubers have changed from "making videos by one person" to "corporate management". In addition, the hand-cranked brand "Shisheng" that he and Ji Buxin participated in only closed in May this year, and it is inevitable that the outside world will think of whether he has been under multiple career pressures recently.

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