Walking into the Jingshan International Tennis Competition Center, Zheng Rui, a rising American star originally from Hubei, bent his knees and hit a precise backhand shot that attracted applause from the audience. This wonderful moment is a vivid epitome of the vigorous development of the 2026 Beijing Open Golden Season.
From September to November this year, Jingshan will use the "five matches and one meeting" as the core structure to connect the WTA125 and ATP100 international professional events, as well as the World Youth Soft Tennis Championships, the China Village Net Finals, the China (Jingshan) Green Forest Tennis Heroes Association, and the high-quality development exchange symposium of the tennis industry into a chain, creating a comprehensive event integrating professional competition, industry seminars, and cultural tourism consumption.
The picture shows the scene of the 2026 Jingshan Tennis Open. Photo provided by the organizer
Tennis is the deepest urban foundation of Jingshan. In the past, competitions were relatively scattered and lacked strong linkage. This year, Jingshan integrated resources from all regions and launched the "Jingshan Golden Season" brand, moving from a single point of effort to systematic and periodic IP operations. Each season builds an ecological pyramid of events: the top is the Jingshan Tennis Open, the top is the World Youth Soft Tennis Championships, and the base is the China Village Tennis Finals and the Green Forest Tennis Heroes Club. Professional players, young players, private golfers and industry experts "go in both directions" because of tennis. ‘My hometown has changed so much. There are tennis courts everywhere and the largest clay court in Asia. ’ Wu Ruqian, the first professional tennis player trained by Jingshan, said with emotion when she returned to her hometown to compete.
In order to bring high-end events closer to the people, open days are set up during the season, ticket prices start at 9.9 yuan to benefit the public, and the "five exemptions" convenience measures are implemented. Government parking lots, urban buses, public stadiums, and cultural venues are open for free, and vehicles from other places will not be punished for the first violation. A series of measures have made tourists feel comfortable and allowed the public to share the dividends of the event.
The picture shows the scene of the 2026 Jingshan Tennis Open. Photo provided by the organizer
A ticket stub has become the ‘golden key’ to leverage global consumption. Jingshan innovatively launched the ‘Ticket Stub Economy’, linking hundreds of merchants in the city to build a consumer alliance. Audiences can enjoy multiple discounts on catering, accommodation, scenic spots, and supermarkets with electronic ticket stubs, and link the Wuhan Net’s golden autumn consumer season interoperability rights. At night, the Agricultural Expo night market is lively, and the Beijing Music Festival is filled with melodious songs. ‘Watching games during the day, listening to music and visiting night markets at night, the trip was very fulfilling. ’ said Ms. Zhou, a tourist from Changsha. Jingshan integrates tennis events with landscapes, hot springs, and market consumption, linking Taikang Farm, Green Forest Mountain, Prince Mountain, Tianmu Hot Spring and other 4A-level attractions to create Lianshan Lake Starlight Night Market, Future City Theme Commercial Street, Central China Agricultural Expo and other scenes, providing a one-stop experience of "playing tennis, visiting landscapes, soaking in hot springs, and visiting night markets." In the past two years, 4 new tennis-themed hotels and 350 guest rooms have been added, forming a multi-level accommodation system.
During the nine-day event, more than 130 tennis players from 18 countries and regions competed in 122 international professional open matches, attracting a total of 132,000 live viewers and 1.5 million online viewers, directly driving comprehensive tourism revenue to exceed 500 million yuan. Jingshan has established the Jingwang Golden Season Event Organizing Committee to coordinate cultural tourism, commerce, public security, transportation, health, market supervision and other departments, and established three special service teams of Jingwang promotion officers, Jingwang travel stewards, and tennis sparring coaches to serve guests from all over the world.
The picture shows the scene of the 2026 Jingshan Tennis Open music season. Photo provided by the organizer
Use competition as the matchmaker and industry as the core. Jingshan follows the path of "government-led, professional operation, and social participation" and adopts market-oriented independent operation and third-party professional execution to stimulate the endogenous hematopoietic ability of the event. During the Jingshan Tennis Open, total online and offline ticket sales reached 607,000 yuan, and tennis cultural and creative sales reached 350,000 yuan. Jingshan continues to replenish and extend the chain and strengthen the chain: build Asia's leading clay court cluster and standardized international tennis competition center, with full coverage of urban and rural public courts; enrich tennis-themed accommodation, specialty catering, cultural and creative retail, study group building and other business formats; promote 1887 acres of network The construction of the Qiu Shu Intelligent Zero-Carbon Industrial Park connects with companies such as Li Ning and Huati Group to promote the extension of the entire chain; it regularly carries out public welfare tennis classes, village-level mass events, and special youth training to build a closed loop of "event diversion, business undertaking, consumption retention, and long-term industry effectiveness."
During the golden season, the Tennis Industry High-Quality Development Exchange Symposium brings together industry associations, scientific research institutions, leading companies, and operation teams to discuss and empower the industry around intelligent equipment manufacturing, intelligent venue operations, youth training, cultural tourism innovation, and digital zero-carbon industrial parks. Jiang Hongwei, vice chairman of the Chinese Tennis Association, commented that Jingshan, relying on its high-end event matrix, improved venue system, and broad mass base, has provided a model for the differentiated and characteristic development of the national county sports industry.
He Hongtao, Secretary of the Jingshan Municipal Party Committee, said that holding events cannot just be a temporary excitement. The key is to use events to attract people, empower people, and rejuvenate the city through events, so as to transform short-term tourist flow into long-term development increments for the city. Today, Jingshan is taking tennis as its core traction, amplifying the brand effect of the golden season, promoting the transformation of sports advantages into industrial advantages, urban advantages, and development advantages, making small tennis a strong driving force for high-quality development of the county economy. (over)
