
南投縣政府於9月17日至24日組團赴泰國曼谷與清邁參與觀光推廣活動,主打「台灣不打烊」與「台灣百Ways」,透過B2B與B2C雙軌策略推廣大自然秘境、低碳永續旅遊、在地美食及寺廟祈福等特色,並宣傳草屯九九峰氦氣球等新景點,以吸引具高消費力的泰國青壯年與家庭客層。
AI-generated summary
南投縣政府為拓展東南亞觀光市場,組團參加泰國觀光推廣活動,泰國為來台第四大客源國,近年旅客數穩定成長。
南投縣組團於曼谷 Epsphere 商場參與「台灣旅展」。(南投縣政府提供)
南投縣政府為積極拓展東南亞千億級觀光商機,9月17日至24 日組團參與「泰國地區觀光推廣活動」,主打「台灣不打烊」與「台灣百Ways」,鎖定曼谷與清邁20至59 歲具高消費力的青壯年與家庭客層,強力推廣大自然秘境、低碳永續旅遊、在地美食及寺廟祈福等特色,並向海外宣傳草屯九九峰氦氣球等新景點。
根據交通部觀光署統計,泰國目前穩居東南亞來台第四大客源國,2025 年來台旅客達41萬1646 人次,年成長 2.90%,疫後恢復率達 99.45%;2026年1月至5月來台旅客更達18萬5280 人次,較去年同期穩健成長3.96%。在台泰直飛航班每週高達約180班的高密度網絡,以及我國實施泰國旅客免簽證等利多加持下,南投縣府期望藉此引導泰國旅客體驗在地深度旅遊。
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縣政府觀光處表示,本次推廣採取 B2B(企業對企業)與 B2C(企業對消費者)雙軌並行,除於曼谷 Epsphere 商場參與「台灣旅展」進行 B2C 行銷,提供中泰文旅遊文宣與諮詢,並於曼谷凱悅酒店及清邁美平洲際酒店舉辦 B2B 觀光推廣會與旅遊交易會,直接對接泰國出境旅行業者與主流媒體。
代表團此次匯集牛耳藝術渡假村、仁愛鄉清境觀光協會及清境農場國民賓館等業者共同參展,向泰國市場展現南投豐富的國際級觀光資源。現場並結合台灣文化手作DIY與美食品嚐,期盼深化泰國市場印象,吸引更多國際旅客造訪南投。
南投縣政府為積極拓展東南亞千億級觀光商機,組團參與泰國地區觀光推廣活動。(南投縣政府提供)
清境農場是東南亞旅客來台旅遊熱門景點之一。(清境農場提供)
草屯九九峰氦氣球樂園,是南投新興遊憩景點。(南投縣政府提供)
AI outlook — possibilities, not facts
南投縣預計將吸引更多泰國旅客參訪草屯九九峰氦氣球及清境農場等景點
Likely · Within months

During the Mid-Autumn Festival holiday, the Mazu statue in Da'an Port, Taichung, was completed and unveiled. It has become the tallest Mazu statue in Taiwan and attracted a large number of tourists. Haician community residents suggested widening Lane 140 of Zhongshan North Road to improve traffic. The Taichung City Government Construction Bureau stated that this section is not an urban planned road and is conducting a traffic network review and feasibility assessment of road widening and construction.

The renovation of the Beigang River Fuxing Iron Bridge has been completed and is expected to be officially opened on November 11. Nighttime lighting tests are currently being carried out. The nearby Chunbo Green Leisure Farm has been put into trial operation in advance in response to the crowds. It provides tea, coffee and agricultural experiences, combined with local cultural design, and becomes a resting spot for watching the sunset and light shows.

On the first day of the Mid-Autumn Festival holiday, the streets of Kenting were packed with people, far more lively than during the summer vacation weekend. Local businesses welcomed the resumption of tourism. Pingtung County Government Consumer Protection Officer Wu Qingyi went to Kenting Street for on-site inspections during the holidays and found that the stall owners clearly marked prices, the consumption order was good, and the environmental sanitation was properly maintained. He also reminded the vendors to confirm the purchase price and consumption intention first to avoid disputes and maintain a transparent and secure consumption environment.

Handlers at Samut Prakan Crocodile Farm & Zoo continue a 1980s-style show where crocodiles take money from visitors' hands, but overseas tour groups have largely disappeared, leaving mostly Thai baht from local tourists as Thailand's tourism-dependent economy feels the impact.

The Highway Bureau of the Ministry of Transport estimates that 9 sections of national highways will be prone to traffic jams on the 26th, and will implement high-occupancy control and other diversion measures. It is recommended that southbound passers-by on the Western National Highway depart before 6:00 or after 12:00, southbound National Highway 5 before 5:00 or after 17:00, and northbound National Highway 5 before 9:00.

The "Travel Beijing, Tianjin and Hebei" cultural and tourism exchange event opened in Beijing on the 24th. The event released 6 tourist routes around Beijing, covering historical, landscape, train sightseeing and other scenes, and launched a "free card" covering more than 200 scenic spots in Beijing, Tianjin and Hebei, aiming to promote the construction of the Beijing-Zhangjiakou sports and cultural tourism belt and the coordinated development of regional culture and tourism.