Ghana seeks to increase its exports to the American market through the New York Expo now

(CNN) -- Ghana aims to increase its exports to the United States by helping more entrepreneurs enter the American market. CNN's Adefemi Akinsanya highlights one company seizing this opportunity.

Retailers and buyers gathered at the New York Now show in early August, hoping to leave with a deal. New York Now is a B2B wholesale trade show focusing on the gift, lifestyle and home furnishings sectors.

Ambrose Nsarko, executive vice president of the Ghana Export Promotion Authority, on a field tour, says the expo has been profitable for the authority, and export revenues have risen from more than $3 billion in 2024 to more than $5 billion in 2025.

Lily Emensang represents Takura Design, a Ghanaian crafts company, at New York Now. While Imensang meets buyers in New York, Takora CEO Audrey Forson follows the work of the artisans who handcraft the company's products more than 8,000 kilometers away in Accra.

The company explains that it exports its products to companies in the United States, Canada, and Europe, but has opened a warehouse in the United States to make the purchasing process easier for its customers. She points out that "partners can come and inspect the products closely, then choose the products that interest them. They can also receive the products after they are shipped to them within days."

With companies like Takora strengthening its presence in the global furniture market, Nsarko's hopes may soon come true. “Our success is seeing non-traditional Ghanaian products on the shelves of US department stores, American department stores, and all the stores around the world,” he says.