In the fashion jewelry area, in front of the booth of a copper handicraft company in Hangzhou, many overseas buyers were attracted by the gourd-shaped jewelry. They tried it on and placed orders directly;
In the integrated housing exhibition area, the negotiation table of a Shandong company was almost never empty. In just one hour, 5 modular houses were sold;
In the garden supplies exhibition area, a Yunnan company launched "no watering" immortal flowers, which met the needs of overseas families for low-maintenance, green and environmentally friendly home decoration, and received many orders;
This is the second phase of the 140th Canton Fair, and the pictures in front of the three booths are impressive.
From cultural premium to smart manufacturing efficiency to green environmental protection, Chinese home products are attracting overseas buyers based on their strength.
Buyers try on intangible cultural heritage jewelry and place orders directly
The fashion jewelry area is one of the most popular areas of this Canton Fair, with a dazzling array of exhibits including cultivated diamonds, moissanite, pearls, silver jewelry, copper art, crystal jade, and intangible cultural heritage craft jewelry.
It is worth mentioning that what stops many overseas buyers are those intangible cultural heritage items that can be “worn out”.
In the past, intangible cultural heritage items such as filigree inlays, cloisonné enamel, and bronze sculptures were mostly kept in showcases as “treasures.” This year, they were made into necklaces, earrings, and bracelets, directly attracting orders from overseas buyers.
Hangzhou Zhu Bingren Copper’s booth launched gourd-shaped jewelry - with Chinese red as the main color, combined with lacquer, enamel, filigree, filigree and other techniques, suitable for daily wear.
An overseas purchaser from Brazil tried them on one by one at the scene. She told the China News Service reporter that Chinese jewelry is very beautiful and the design is amazing. She likes the gourd-shaped jewelry very much. The special red color is very attractive and she will buy some back.
At the booth of Changzhou Jianbo Yake Art Co., Ltd., watches and fan ornaments with shallow carvings of mammoth teeth are hidden. The ink paintings on these ornaments are made by using a knife to make millimeter-deep shadow lines and scraping, and then using a brush to apply ink and pigment to fill and dye the recesses.
"We want to combine traditional culture with fashion design and integrate intangible cultural heritage skills into life." Xiao Chenkai, general manager of Changzhou Jianbo Yaqi Art Co., Ltd., said that the Southeast Asian market prefers traditional Chinese cultural jewelry. Currently, the company's products are made of natural semi-precious stones such as mammoth ivory, southern red agate, and turquoise. They combine traditional knife skills with fashion design, allowing tooth carvings to break out of the "niche collection" circle and reach young consumer groups.
A Swiss businessman said bluntly at the scene that they were looking for metal jewelry with dragon elements. Such designs with Chinese cultural symbols are more competitive in the Swiss market.
From "the treasure of the market in the showcase" to "ordering directly after trying it on", oriental aesthetics is moving from "being watched" to "being paid for".
Domestic modular houses are popular! It can be loaded into a container and set up in half an hour.
It can fit into a 40-foot standard container and unfold into a 40-square-meter expansion room! It takes 4-5 workers to build it in half an hour. This kind of quick-assembly integrated house is booming overseas.
Shi Baocheng, general manager of Hebei Dechang Guangtai Integrated Housing Technology Co., Ltd., said that the company's products directly address the pain points of long overseas construction cycles, tight building materials and high costs, and orders have been scheduled for half a year. He judged that housing supply is a global problem and this type of quick-assembly integrated housing will maintain growth in the next ten to twenty years.
Data from the General Administration of Customs show that from 2015 to 2025, China's prefabricated building exports increased from US$1.472 billion to approximately US$4.339 billion, nearly tripling in 10 years. In the first quarter of 2026, China's prefabricated building exports grew by 45%.
Behind these data, a key change is taking place: when China Home Furnishing goes global, it no longer only sells single products such as cabinets and floors. Packaged delivery and space package solutions have become a new track.
Shandong Boren Intelligent has been booming in overseas signings recently. It sold more than ten modular houses on site in two days, with a maximum transaction volume of 5 units in a single day. A large order of 50 units is also being negotiated. Purchasing customers are mostly from Mexico and South Africa, and they place orders directly after visiting the factory.
Unlike traditional buildings, which are slow to build, this type of house is fully decorated at the factory, equipped with kitchen, bathroom, flooring, and bedding, and is ready to live in. A single unit is priced at 100,000 to 150,000 yuan, and can be used for residences, shops, and temporary residences. In addition, this product has a wide range of choices, including villas, double-storey apartments, and hotel models. The materials can be customized as needed to adapt to local climate and building standards.
It is worth mentioning that Shandong Boren Intelligent has kept up with the trend of green intelligence, allowing customers to choose photovoltaic panels and electric floor heating to win in remote areas and high-cold markets. This year, the company's modular housing exports exceeded 10 million, a year-on-year increase of about 30%.
Raghu Chilukuri, an American buyer with 15 years of procurement experience, said frankly that one-stop assembly is a new trend in overseas procurement, which can simplify the procurement chain and control costs. The industry consensus is very clear: There is no shortage of single products overseas, but what is lacking is the ability to integrate resources and deliver them on the ground.
At present, many home furnishing companies have jumped out of low-price involution. Some can output customized solutions in three days to help overseas customers build local production lines; some are developing special outdoor mattresses in response to the camping craze.
In addition, the company's service model continues to upgrade: from simply processing according to drawings, to now it can cover the entire process of measuring, design, production, logistics, and installation. Changes in overseas consumption habits have driven up the demand for prefabricated products, but the market differentiation is obvious, and demand in Europe and the United States is more stable.
Low cost, fast delivery, customizability, low-carbon intelligence, combined with the advantages of a complete domestic supply chain, modular assembly is becoming a new growth pole for China's manufacturing overseas.
The eternal flowers that “don’t need watering” make it clear to the lazy people how to grow flowers.
A bouquet of flowers requires no watering or care, and can maintain its soft texture for a long time. At this Canton Fair, Yunnan Everlasting Flowers understood the concept of "lazy people growing flowers".
At the exhibition site, Yunnan Airui Flower Technology Co., Ltd. brought new products such as eternal peonies, peonies, orchids, and sunflowers, attracting many European buyers to place orders on the spot. These flowers are made from real flowers and have been preserved to retain their natural shape and soft texture. They can be viewed for a long time without watering in a suitable indoor environment.
Currently, the company's products have been sold to more than 100 countries and regions, and overseas sales in the first half of 2026 will increase by approximately 50% year-on-year. From flower export to deep processing of preserved flowers, Yunnan flowers are going global with higher added value.
In addition to flowers, growing vegetables on the balcony has also been developed by Chinese companies. At the booth of Shenzhen Kenong Horticulture Technology Co., Ltd., an integrated planting machine shaped like a "white cylinder" attracted many overseas buyers. It can grow herbs and vegetables in layers, saving space and being environmentally friendly.
Lin Yongming, the relevant person in charge of the company, said that this Canton Fair has reached cooperation intentions with buyers from Europe, America and other regions. The company has more than 100 patents and is also exploring the combination of AI technology with soilless cultivation and smart gardening.
Currently, China's garden supplies industry is accelerating its transformation towards intelligence and greening. According to statistics from the China Forestry Machinery Association, China's total import and export of major forest machinery products in the first half of 2026 was US$10.655 billion, a year-on-year increase of 4.62%. The product system has also expanded from traditional tools to areas such as intelligent irrigation and modular design.
From a bouquet of preserved flowers that "doesn't require watering" to a "white cylinder" that can be stacked to grow vegetables, Chinese gardening supplies are gaining global popularity through technology and design.
