
AI-generated summary
The jeonse crisis is worsening, with the jeonse price for apartments in Seoul rising 4.7 times to 7.79% compared to the same period last year. This is analyzed to be the result of a combination of a surge in sales prices and a shortage of leased stock.
As apartment prices in Seoul continue to rise sharply this year, even in areas below the mid-tier, which are driving the price increase, leases exceeding 1 billion won based on national floor space (84㎡ only) are appearing.
According to the Korea Real Estate Board on the 20th, the cumulative increase in rent for apartments in Seoul this year was 7.79% as of the second week of September, about 4.7 times the same period last year (1.16%).
Even in terms of the annual increase rate, it has already exceeded twice that of last year (3.77%) and is the highest level since 2015 (10.79%), when the jeonse crisis was severe due to the lack of jeonse supply.
In particular, in lower-middle-class areas where sales prices have risen significantly, leases in the price range of around 1 billion won, which are generally considered to be at the Han River Belt level, such as Mapo-gu, Yongsan-gu, and Seongdong-gu, are appearing.
Seongbuk-gu, which has the highest cumulative increase in sales prices in Seoul this year (14.01%), also has the highest rent increase rate in Seoul at 12.84%.
In this area, a new lease contract was signed on the 18th floor of Kukpyeong at Lotte Castle Classia in Gireum-dong for 1.1 billion won on the 15th of last month, and the 23rd floor of Kukpyeong at Raemian Gireum Centerpiece in Gireum-dong is listed for lease at 1.05 billion won.
In November of last year, the new contract price was in the low 800 million won range, but on the 30th of last month, the 84㎡ exclusive use of Graciel, Hanyang Suja, in Cheongnyangni Station, Yongdu-dong, Dongdaemun-gu, was contracted for lease on the 53rd floor for 1 billion won. Even now, mid-rise and above properties in this complex are priced at around 1 billion won.
Dongdaemun-gu is one of the representative regions with a steep increase in the middle and lower class, with a cumulative increase in sales prices of 10.59% and jeonse prices of 8.43% this year.
In Gangbuk-gu, where both sales and leases have recently shown a sharp rise, the asking price for a 84㎡ 12th floor lease at Hanwha Forenamia in Mia-dong has risen to 1.2 billion won. The most recent same-level jeonse transaction price was 950 million won on June 26 this year.
In Nowon-gu, where the cumulative rent increase rate is 12.25%, the second highest in Seoul after Seongbuk-gu, the 9th floor of Geonyeong 3rd Gukpyeong, Junggye-dong, in December 1995, was newly contracted for rent on the 11th of this month for 910 million won.
The jeonse rate (lease price compared to sale price) in the northeastern region, which includes Seongbuk-gu, Dongdaemun-gu, and Nowon-gu, is 55.8% on average, which is lower than the Seoul average (52.3%) and lower than other regions such as the southeastern region (45.8%), where Gangnam 3-gu is located.
Nam Hyeok-woo, a real estate researcher at Woori Bank, said, "The 1 billion won level jeonse price is equivalent to the Han River Belt level, if not the Gangnam 3 district," and added, "Like the sale price in the lower-middle class, a reference point for the jeonse price is created centering on new construction, so a price around 1 billion won can be formed in the asking price."
The government maintains a consistent position that expanding housing supply is the fundamental solution to stabilizing prices in the jeonse and monthly rent market, and has begun to quickly increase supply by mobilizing all available means, including purchase and rental housing.
Hong Ji-seon, a candidate for Minister of Land, Infrastructure and Transport, said in a written response to the personnel hearing submitted to the National Assembly, "The biggest reason for the sharp decline in monthly rent listings and price increases is the recent significant decrease in the number of occupancy in Seoul and the metropolitan area due to the sluggish construction starts that have continued since 2022. The most important policy for stabilizing the rental market is sufficient housing supply."
AI outlook — possibilities, not facts
The rising trend of jeonse in Seoul will continue for the time being, and jeonse in the 1 billion won range will become more common in lower-middle-class areas.
Likely · Within months
The rental rent increase rate in Seongbuk-gu, Nowon-gu, and Dongdaemun-gu is expected to remain in double digits until the end of the year.
Possible · Within months

Suncheon City will establish a step-by-step strategy by 2030 and operate a task force to promote revitalization of the original downtown. We plan to identify idle spaces and long-term neglected buildings, prepare an action plan by 2028, and enter the rebuilding-focused implementation phase from 2029 to 2030. An experimental store project is also being promoted.

The government announced that it would supply 190,000 households by 2030 by introducing 'universal public rental', a high-quality public rental housing system that expands to the middle class to demand. To overcome the quality and area limitations of existing public rentals, preferred floor plans and high-quality finishing materials are applied, and income and asset standards are raised to attract the middle class. The occupancy period is set to range from 6 years to a maximum of 20 years, and supply will be given priority to the 3rd new city, and a purchase type will also be promoted in parallel.

After the Chuseok holiday, a total of 65,598 households will be supplied in 16 cities and provinces across the country from the end of this month to November, and 17,219 households, or 35.3%, will be sold in Gyeonggi-do. In Seoul, 2,398 of the total 6,999 households are for general sale, and Banpo DH Classt has 1,832 households for general sale and is scheduled to be sold in November. Large-scale sales continue in Incheon and other regional areas.

The Seoul Metropolitan Government has confirmed a rapid integration plan to create a housing complex with up to 30 floors and 2,520 households by integrating Gaemi Village, Hongje-dong, Seodaemun-gu, Culture Village, and Hongje District 4. To protect the landscape of Inwangsan Mountain, the height of buildings will be limited, the viewing axis will be secured, and approximately 30,000 m2 of damaged land will be created into a park. Infrastructure will also be provided to improve residents' living routes and accessibility and respond to transportation demands.

Gyeongbuk Provincial Development Corporation is recruiting residents for 42 purchased rental houses, including 18 youth type, 16 newlywed/newborn type, and 8 general type located in Gaheung-dong, Yeongju-si, Gyeongsangbuk-do. Members of households without a home can apply if they meet the income and asset requirements, and through an agreement with Yeongju City, an additional 50% of rent is provided, lowering the actual burden to 15-25% of the market price. Those wishing to move in can check out the housing from October 23rd to October 6th, and applications can be submitted by visiting the Gaheung 1-dong Administrative Welfare Center or by registered mail from the Gyeongbuk Provincial Development Corporation from October 7th to 8th.

Mokpo City announced on the 21st that in order to resolve parking difficulties around Peace Square, it invested a total project cost of KRW 4.7 billion at 1130 Sang-dong to build and open a parking tower in a circular 2 public parking lot with a total floor area of 2,670 m2. 74 sides were added to the existing 100 sides, bringing the total to 174 sides, and it is composed of general, expanded, light vehicle, disabled, and electric vehicle charging spaces to increase convenience of use.