The 11th China (Chongqing) Hot Pot Industry Expo opens with more than 2,000 companies presenting more than 60,000 exhibits

China News Service, Chongqing, October 23 (Reporter Liu Xianglin) The 11th China (Chongqing) Hot Pot Industry Expo opened in Chongqing on the 23rd. The expo has an exhibition area of ​​approximately 120,000 square meters, bringing together more than 2,000 industrial chain companies from around the world, more than 60,000 exhibits, and more than 30 professional activities held during the same period.

This hot pot expo is hosted by the Chongqing Hot Pot Industry Association and is positioned as the "global hot pot leading exhibition". It does not take "big and comprehensive" as the only criterion, but also highlights the depth of the "specialized and refined" industry chain. There are 7 indoor special pavilions covering hot pot ingredients, catering ingredients, landmark ingredients, hot pot bases and condiments, food processing and packaging machinery and other topics. The special areas are further subdivided: the food safety intelligent inspection area points to the increasingly rigid quality control needs of the hot pot catering industry; the flavor meal preparation area provides upstream support for "taste out of the circle"; the mountain and wild fresh products area delivers fresh flavors directly from the place of origin.

It is worth mentioning that the "Hot Pot Catering New Consumption Panoramic Exhibition" created for the first time at this Hot Pot Expo pushes the exhibition logic from "looking at the exhibits" to "entering the scene". Hot pot + banquet, hot pot + SHOW, hot pot + BBQ, hot pot + intangible cultural heritage, hot pot + new retail, hot pot + Jianghu cuisine, hot pot + new energy... About 100 brands are embedded in pop-up formats, allowing professional procurement and mass consumption experience to occur in parallel in the same space.

Reporters from China News Network saw at the scene that the exhibition hall was full of people, and the booths were crowded with merchants and visitors negotiating and tasting food. Audiences browsed and tasted, buyers held samples and discussed cooperation in detail, and exhibitors were busy exchanging contact information; the "Hot Pot Catering New Consumption Panoramic Exhibition" area became hot, and hot pot consumption scenes of thousands of people were presented at the same venue as pop-up shops. Hot pot + intangible cultural heritage and other formats attracted a large number of viewers to stop and check in, and merchants set up live broadcast equipment to transmit the on-site heat to cloud stores in real time.

On the first day of the opening, the 2026 Hot Pot Industry Innovation Conference, with the theme of "Reconstructing Boundaries", released the "2026 Hot Pot Consumption New Trend Report". Participants discussed the boundaries of consumption, traffic, industry and AI decision-making; the 6th Hot Pot Procurement Conference and the 9th Hot Pot Ingredients Optimization The election conference organizes directional docking with hot pot brands, hotels and other channels to promote popular ingredients from the exhibition stand to the purchase list; the 4th Hot Pot Cooker Professional Skills Competition forms a "skills-product-scenario" matrix with the hot pot trendy drink dessert SHOW and hot pot·catering cultural and creative banquet SHOW; 2026 hot pot TALK SHOW takes the form of the country's first hot pot-themed talk show, allowing hot pot restaurant owners, self-media bloggers and industry insiders to share the stage; Millions of Celebrity Hi-Buy Live Broadcast uses scenario-based live broadcast to open up "offline exhibition venues + cloud stores".