
AI-generated summary
During the National Day holiday in 2026, many domestic and imported films were released together, with strong box office performance. Special effects theaters have become an important factor in audience choice. Chinese films are accelerating globalization through technology output and channel layout.
According to network platform data
National Day 2026 (October 1st - October 7th)
The total box office of the movie (including pre-sales) exceeded 1.1 billion
Domestic films form the mainstay of the schedule
Rich types and full of attractions
This year, many films will be released during the National Day holiday. Domestic films form the mainstay of the schedule, and many imported blockbusters will be released simultaneously, covering family carnivals, animations, criminal investigation suspense, warm comedies, realistic themes and other genres, which are full of attractions.
"Trace of the Detective" is based on the advanced deeds of Cui Daozhi, the winner of the "July 1st Medal" and an expert in trace inspection. The film's timeline spans several decades, not only depicting the persistence of the public security officers' original aspirations, but also witnessing the rapid development of our country's criminal investigation technology.
In his nineties, Cui Daozhi has dedicated and worked for the cause of New China for more than seventy years. Since becoming a police officer, information shows that he has experienced more than 1,200 cases in total, and he has personally fixed more than 7,000 pieces of evidence without any mistakes.
In an exclusive interview with CCTV, Zhang Yi said that this was a "huge challenge" that made his palms sweat. He also hoped to use this film to pay tribute to all the behind-the-scenes heroes who silently work on the public security front.
"What Do You Mean Couple" stars Xiao Shenyang and Shen Chunyang. The film tells the funny story of a couple who have been married for many years and are forced to experience each other's lives after an unexpected "soul" exchange.
"Rebirth 2" continues the realistic narrative style of the previous game, telling the story of two victims who lost their loved ones, working together to track down the crime and break through the darkness.
"Lively Colors" focuses on the emotions and lives of middle-aged and elderly people, tells the story of women's second life choices and mutual support, and shows delicate life observations.
"Peppa Pig - Perfect Vacation" tells the story of Peppa Pig unlocking wonderful adventures until she reunites with her family and has a perfect vacation.
"Heart of the Beast" stars Brad Pitt and tells the story of interdependence and two-way redemption between the male protagonist and the war dog in an extreme environment.
"Resident Evil: Outbreak Night" tells the story of Brian, an ordinary person who was accidentally caught in a biochemical catastrophe in the city. He used his meager power to fight against bloodthirsty alien species and solve the mystery of the crisis, and thus launched an extreme breakthrough about survival and choice. (Friendly reminder: minors should watch with caution)
In addition, films such as "Heroes of Dunhuang", "Old Rivers and Lakes", "Red Boy King of the Flame Mountain", "Titanie's Horn", "Grimmed Hands", "New Big Head Son and Little Head Dad: The Eye of the Sky Series: The Seventh Day Out of Control" are also on the National Day schedule.
Special effects theaters become box office “new engines”
As projection technology continues to upgrade, various special effects halls such as IMAX and CINITY have increasingly become key factors in attracting audiences into theaters. During this year's National Day, many popular films have specially launched special effects hall versions, and movie fans specially "select the hall" for a better audio-visual experience.
In the CINITY high-format screening room of China Film International Cinemas, the seats were full before the show time. This domestically produced projection system with independent intellectual property rights combines the advantages of 4K ultra-clear, high brightness, high frame rate, and wide color gamut. Unlike traditional cinemas that rely on machines to project onto the screen, it is a giant movie screen that can emit light independently, with brighter images and more transparent colors.
It is understood that the CLED projection system independently developed in my country can display more than 60 billion colors, with delicate color transitions and three-dimensional picture levels. Bian Wei, executive director of China Film Technology (Beijing) Co., Ltd., said that the global LED movie screen brightness standard is generally 300 nits, and CINITY raised it to 500 nits during self-development; the platemaking process was specially developed to improve the 3D viewing effect, and the technical performance indicators are 6 to 10 times that of traditional screens.
How to choose a cinema? Remember these three keywords
·CINITY Cinema—the pursuit of ultimate smoothness. It supports 120-frame high frame rate format movies, which can be understood as playing 120 frames per second. The motion details of the movie are 5 times that of ordinary movies, close to the limit of human vision, and the picture is smoother.
·IMAX theater-prefer to be immersed in the giant screen. The core advantage is the ultra-large screen and exclusive format. When showing special films, it can display about 26% to 40% more images than the conventional wide screen. The surround sound system has shocking sound effects, making it suitable for science fiction, action and adventure blockbusters.
·Dolby Atmos Cinema - focuses on sound performance. Delicate and immersive, it is more suitable for musicals, literary films and special effects blockbusters.
To put it simply, if you value the smoothness and clarity of the picture, choose CINITY; if you pursue the impact of a giant screen, choose IMAX; if you care about sound quality, choose Dolby Atmos; the same movie will have different effects in different hall types, and various theaters are waiting for you to choose.
Chinese films are accelerating overseas
"Chinese style" blows on global screens
The stage for Chinese films extends far beyond domestic theaters. Many National Day films have been officially announced for global release, and more Chinese stories are reaching global audiences. Summer films continue to be popular overseas, and National Day films are being released overseas in succession, with intensive schedules.
"Trace of the Detective" officially announces global release plan:
Launched in Hong Kong, Macau, Singapore, and Germany on October 15th;
Landed in Malaysia on October 22;
At the end of October, it will enter theaters in the United Kingdom, Ireland, the United States, Canada, Australia, and New Zealand;
South Korea, Japan, Thailand, and Cambodia will also be unlocked one after another.
"Rebirth 2" has also launched overseas release:
It will open in Australia, New Zealand and Malaysia on October 15th, and will be screened in the UK ahead of schedule;
It will officially hit the big screens in the UK and Ireland on October 16th;
It will be released in the United States and Canada on October 23.
The movie "What Do You Mean Couple" has also been announced to be released in North America, Australia and New Zealand markets.
From "content output" to "technology + channels" coordinated overseas expansion, the overseas path of Chinese films is undergoing a systematic upgrade.
On the technical side, relying on CINITY's complete and independent intellectual property high-format technology system, the Chinese film industry has moved from pure content output to the coordinated overseas expansion of technology, equipment, platemaking services, and standard systems. Bian Wei, executive director of China Film Technology (Beijing) Co., Ltd., said that CINITY’s full range of projection products have been launched in many overseas countries and regions. In April this year, China Film Technology signed an exclusive cooperation agreement with UFO Moviez, India's largest theater integrator, to deploy no less than 15 CINITY projection systems in India and establish a CINITY platemaking center in Hyderabad to provide high-tech format film projection solutions for South Asia, Southeast Asia and the Middle East. The overseas business model has been upgraded from “selling equipment” to “exporting plate making standards and content ecology”.
On the distribution side, Chinese film and television companies have begun to establish overseas independent distribution channels and networks, and more works are accurately laid out from a global perspective in the early stages of creation. Ying Xujun, president of Chinese Pictures and Oriental DreamWorks, said that as of now, the overall overseas distribution network of Chinese Pictures has covered six continents, more than 130 countries, and more than 1,000 cities around the world.
The policy side continues to increase its efforts. The 2026 National Film Directors’ Conference clearly proposed “focusing on promoting the ‘going out’ of Chinese films,” expressing the need to expand the high-level opening up of Chinese films to the outside world and enhance international communication and influence. The National Film Industry Development Special Fund will continue to reward the overseas distribution and sales of domestic films and provide support in proportion to the revenue obtained.
This National Day holiday
Cultural tourism consumption continues to heat up
Let's go to the cinema together
A date on the screen
AI outlook — possibilities, not facts
The National Day box office will continue to grow and is expected to exceed the 1.2 billion mark
Likely · Within days
CINITY technology will be implemented in more Southeast Asian countries
Possible · Within months
More domestic films will adopt a global simultaneous release strategy
Likely · Within months

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