National e-Double 11 discounts are now available! Up to 50% off on air conditioners and refrigerators, up to 24% rebate
Limited time for 11 days from November 6th to 16th, you can enjoy up to 24% comprehensive discount rebate
Quick Look
- Nationwide Electronics launched a market-breaking Double 11 event from November 6 to 16, offering 50% off on designated major appliances and 10% off on all home appliances.
- Members can enjoy up to 24% comprehensive discounts, covering TVs, refrigerators, air conditioners, laptops and AI smart glasses.
- Kaohsiung Xiaogang Zhongan store and Nantou Caotun store opened simultaneously.
AI-generated summary
Why It Matters
National Electronics, a Taiwanese home appliance retail chain, launches large-scale promotions every year during Double 11, combining membership points, bank discounts, government energy-saving subsidies and other rewards.
Nationwide Electronics seizes the annual Double 11 shopping opportunity and launches the "Breaking Double 11" promotion. For a limited time of 11 days from November 6 to November 16, it offers 50% off on designated major appliances and 10% off on all home appliances. In combination with membership points, bank discounts, energy-saving subsidies and free gifts, eligible members can enjoy up to 24% comprehensive discounts, ranging from TVs, refrigerators, air conditioners to laptops and AI smart glasses, all within the scope of this promotion.
National Electronics said that in addition to price concessions, this event also emphasized complete services from purchase, installation to after-sales. During the membership activity, those who spend 50,000 yuan in total in a single day can enjoy 3% points rebate, up to 1,500 points; come to the store to participate in games and receive up to 1,000 points, and bind LINE friends to get a chance to win a 1,000 yuan discount coupon. There is also a "1-yuan amplification offer". With a maximum purchase of 500,000 yuan, you can purchase designated products such as Dyson air purifiers, Philips espresso machines or ASUS laptops by adding 1 yuan.
In terms of home appliances, discounts start at 10% off on selected TVs, air conditioners, refrigerators and washing machines, and some major appliances are as low as 50% off. You can earn 3,000 points by purchasing a designated TV of 75 inches or above combined with a Sound Bar. Qualified first-class energy-efficiency refrigerators and air conditioners can also be combined with government energy-saving subsidies for replacing old residential appliances with new ones and reduced excise tax, with a maximum subsidy of NT$5,000.
Discounts are also launched for air-conditioning services. If you pay 500 yuan to complete the site survey from now until December 31, you will receive 500 membership points, 500 yuan air-conditioning discount coupons and 1,000 yuan cleaning discount coupons. The total feedback value is 2,000 yuan. It provides an 8-year free extended warranty and exquisite installation services with designated air conditioners; the air-conditioning indoor unit cleaning is priced at 1,899 yuan, and the indoor and outdoor unit cleaning is 2,399 yuan.
Digital products have caught up with the AI wearable technology craze, launching AI smart glasses such as INMO GO3, BleeqUp Ranger, Even Realities G2 and ROG XREAL R1. 23% off on selected notebook models, and an additional NT$1,111 discount for purchases over NT$30,000.
National Electronics' Kaohsiung Xiaogang Zhong'an store and Nantou Caotun store will open simultaneously on November 6. A five-day opening celebration will be held from November 6 to 10, offering a 10% discount on all home appliances, as well as extra gifts, member store gifts and lucky draws to capture the Double 11 consumer crowd.
Open Questions
- What is the estimated total sales or growth target during the campaign period?
- Specific applicable models and inventory quantities of each discount






