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Back香港推出统一烟盒包装设计:外包装禁纹理统一暗啡色 更新12款健康忠告图像
香港推出统一烟盒包装设计:外包装禁纹理统一暗啡色 更新12款健康忠告图像
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中国新闻网1 hour agoHealth1 min readChina

香港推出统一烟盒包装设计:外包装禁纹理统一暗啡色 更新12款健康忠告图像

Quick Look

香港特区政府卫生署控烟酒办公室公布统一传统吸烟产品包装设计最新进展,规定外包装不得有纹理,统一采用暗啡色,删除焦油尼古丁标志,并更新12款健康忠告图像。相关法例将于9月11日刊宪,2027年3月1日生效,2027年12月1日全面实施,旨在削弱品牌效应及烟草包装吸引力,防止青少年尝试吸烟。

AI-generated summary

Why It Matters

香港特区政府卫生署控烟酒办公室推动统一传统吸烟产品包装设计,以减少烟草商利用包装空间进行产品推广和品牌形象巩固,防止青少年受诱惑尝试吸烟。

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香港特区政府卫生署控烟酒办公室10日公布“统一传统吸烟产品包装设计”最新进展,包括外包装不得有纹理,需统一采用暗啡色,删除焦油、尼古丁标志,以及更新12款健康忠告图像等。

图片来源:香港01

香港吸烟与健康委员会主席汤修齐介绍相关措施时表示,目前的香烟外包装需印有至少占包装总面积85%的警示图案,但有烟草商利用剩余空间,通过精心设计的图案及颜色来推广产品,并巩固品牌形象,削弱消费者对健康风险的判断。部分烟草销售点摆放时只展示烟盒侧边的鲜艳设计,如同“流动广告”,极易诱使青少年尝试吸烟。为杜绝此类行销手段,故规定统一烟盒包装设计,以期削弱品牌效应及烟草包装吸引力。

据悉,相关法例将于9月11日刊宪,于2027年3月1日生效。法例中规定的相关措施将于2027年12月1日全面实施。

记者:邱兆翔

What to Watch

AI outlook — possibilities, not facts

  • 相关法例将于2027年3月1日生效,2027年12月1日全面实施

    Very likely · Within months

Open Questions

  • 该规定是否会延伸至电子烟或加热不燃烧产品?
  • 违反规定的处罚力度如何?
  • 是否有过渡期供烟草商耗尽现有库存?

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This article was originally published by 中国新闻网.

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