This Saturday will mark the 12th anniversary of the launch of Tigerair Taiwan. Today (23rd) Tigerair Taiwan announced that it will join hands with the National Palace Museum to launch a painting machine to allow national treasure-level cultural relics and paintings to fly high into the sky! Tigerair Taiwan said that in this cooperation, 10 world-famous national treasure-level cultural relics and paintings will be put on the aircraft fuselage. The cabin will also be replaced with exclusive headrest paper, cabin locker door and the back of the boarding pass. It also plans to redesign the classic Qingming Riverside Scene from the Forbidden City into the Taiwan Riverside Scene, integrating landmarks from the six major Taiwanese cities Tigerair flies to. When passengers get their boarding passes, they will begin to enter the Forbidden City cultural relics experience, which is expected to be officially launched at the end of this year.
The National Palace Museum and Tigerair Taiwan held a press conference today to announce the painting machine. The National Palace Museum Director Xiao Zonghuang, Vice President Huang Yongtai, Tigerair Taiwan Chairman Huang Shihui, China Airlines Chairman Gao Xinghuang, Mandarin Airlines Chairman Chen Dajun, Ministry of Transportation and Tourism Department International Group Leader Zheng Zhihong and others attended and jointly announced the official launch of the "Forbidden City x Tigerair Taiwan Joint Painting Machine".
Tigerair Taiwan stated that the theme of this joint venture is "Traveling with National Treasures", turning the most well-known mountain ridge lines of "Dwelling in the Fuchun Mountains" into the background, outlining the elegant lines soaring into the sky. In the majestic landscape, the well-known Three Treasures of the Forbidden City - "Jade Cabbage", "Meat-Shaped Stone" and "Maogong Tripod" - are integrated. Not only that, but also "Carved Olive Kernel Boat", "Jade Dragon", "Jade Cat", "Blue and White Celestial Vase with Lotus and Dragon Pattern", "Colorful Chicken Bowl Cup" and "Jade to Ward Off Evil". These 10 precious historical relics and paintings are intertwined to create a stunning visual feast.
In addition to the fuselage painting, Tigerair Taiwan pointed out that in order to allow passengers to feel the all-round artistic atmosphere in the cabin, the cabin will also be completely replaced with exclusive headrest paper co-branded with the National Palace Museum and the Ministry of Transportation and Tourism Department. There are a total of 6 different designs, each of which cleverly integrates elements of the Forbidden City cultural relics; not only that, but also plans to use the classic "Forbidden City" " "Riverside Scene during Qingming Festival" was redesigned as "Riverside Scene in Taiwan", integrating prominent landmarks from Taipei, Taoyuan, Taichung, Tainan, Kaohsiung and other places, and quietly hiding Tigerair Taiwan's Internet celebrity "Tiger General", Xiao Cui from the Forbidden City, and mascots from Japan and South Korea. They appear on the back of the boarding pass and onboard insulated paper cup sleeves, and will also be transformed into the locker door above the seat in the cabin.
Huang Shihui said that the National Palace Museum is a must-visit attraction for Japanese tourists when coming to Taiwan. This joint venture will turn the 10 national treasures of the Palace Museum into Taiwan's biggest business cards. In addition to letting the Chinese people feel the youthfulness of the Palace Museum, it also hopes to attract more overseas tourists to visit Taiwan. The goal is to complete the fuselage painting in mid-November. During the three-year cooperation period, it will fly on all routes. All routes will have the opportunity to ride on the painted aircraft. It is expected that the entire interior decoration will be completed by the first quarter of next year at the latest.
Xiao Zonghuang pointed out that the Forbidden City is rich in various collections, with nearly 700,000 collections in the museum, and cultural and creative products are divided into three parts: 1.0 is copying, 2.0 is converting IP into cultural and creative products, and 3.0 is co-branded products, with diversified marketing for promotion. In the past, an average of 70% of the tourists visiting the Forbidden City every year were foreign tourists, but after the epidemic, the number of foreign tourists dropped to 50%. Therefore, the wonderful cultural relics of the Forbidden City are brought on the plane, "The cultural relics of the Forbidden City are flown out and international tourists can come in."
Tigerair Taiwan said that from now until December 31 next year, as long as you present your Tigerair Taiwan boarding pass, you can enjoy a 10% discount on ticket prices for the South and North Wings of the National Palace Museum, as well as a 10% discount on designated products in the attached museum store; in addition, they have also jointly launched a series of A series of co-branded peripheral products include: Tigerair Taiwan
