China News Service, Hezhou, Guangxi, November 8 (Wei Jiaxiu, Zhang Guangquan) "We will establish cooperation with the Guangxi Tourism Development Group to launch a new Guangxi health and wellness tour group for the Hong Kong and Southeast Asian markets. The first group will depart in late December, and its members include many Hong Kong celebrities and entrepreneurs." Ye Qingning, president of the Hong Kong Travel Agency Owners Association, said on the 8th in Hezhou, Guangxi.
On November 8, the 2026 Guangxi Cultural Tourism Development Conference was held in Hezhou. Ye Qingning made the above remarks at the conference. He pointed out that as Hong Kong’s population ages, the demand for health and wellness travel continues to grow. Guangxi has an excellent ecology and rich health and wellness resources, which exactly meets this demand. Both parties can design comfortable and convenient health and wellness sightseeing routes based on the preferences of Hong Kong tourists, and jointly create a health and wellness cultural tourism brand with Guangxi characteristics.
Wei Tao, Chairman of the Guangxi Zhuang Autonomous Region, said in his speech that Guangxi is one of the provinces and regions with the most centenarians in China. Fruit production has ranked first in China for eight consecutive years. The cultural and tourism departments have compiled 56 types of rice noodles with unified standards. He summarized the cultural and tourism characteristics of Guangxi with "Poetic Landscapes in Guangxi" and invited domestic and foreign tourists to enjoy the freedom of mountains and rivers, rice noodles, fruits, and physical and mental freedom in Guangxi.
Wu Bihu, a professor at the School of Urban and Environmental Studies at Peking University and director of the Tourism Research and Planning Center, said that Guangxi has a high forest coverage rate, abundant negative oxygen ions, widespread selenium-rich soil, rich resources in the land of longevity, and the superposition of traditional healing cultures such as Zhuang Yao medicine and folk songs, and has the unique advantage of building an international healing destination. He revealed that the team is promoting the translation and introduction of "Xu Xiake's Travels" and the compilation of Xu Xiake's historical atlas of Guangxi, so as to show Guangxi's unique charm of being a tourist and livable home and abroad.
"We plan to promote top international events such as the NBA to carry out activities in Guangxi, explore diverse forms in terms of fan interaction, youth interaction, and sports experience, transform international sports content into cultural and tourism products that can be participated in and experienced, and inject new vitality into the integrated development of cultural and tourism businesses." said He Youjun, chairman of Xingjing Weiwu Group.
He Youjun said that Guangxi is backed by the Greater Bay Area and faces ASEAN, with outstanding geographical advantages. On the one hand, his team relies on events to develop new sports and cultural tourism formats, and is also promoting the digital construction of cultural relics, promoting high-level cultural relics exhibitions and digital cultural experience projects to land in Guangxi, creating a new model for the integration of cultural museums and cultural tourism, and helping Guangxi expand cross-border cultural and tourism cooperation space through multiple paths.
