China News Service, Shanghai, November 8. Title: President of the Shanghai-Macao Friendship Association: Taking advantage of the CIIE, Shanghai and Macao can join hands to create a future
Author Fan Yubin
In the exhibition hall of the 9th China International Import Expo, Feng Yi, president of the Shanghai-Macao Friendship Association and chairman of the Shanghai-Macao Economic and Cultural Development Association, kept walking. To meet the needs of Macau exhibitors, connect Shanghai's industrial resources, and sort out clues for Shanghai-Macao cooperation, in this open event, she is not only an industry observer, but also the facilitator of exchanges between Shanghai and Macao.
Feng Yi said in an exclusive interview with China News Service on the 8th that the CIIE is an international open platform for Shanghai to gather global resources, business networks, industrial needs and urban service capabilities. Its value is reflected in three dimensions: it is a "window" to observe the Chinese market, it is an "interface" connecting both ends of supply and demand, and it is the "confidence" to stabilize development expectations.
As the head of a society that has long promoted exchanges between Shanghai and Macao, Feng Yi is very concerned about the synergy between the CIIE and the society. She believes that associations are familiar with local market rules, legal environment, and political and business ecology. They can not only serve as good "information officers" and "bridge builders" to help enterprises "soft landing" in China's large market; they can also rely on windows such as Hong Kong and Macao Special Administrative Regions to help Shanghai enterprises better "go global."
Feng Yi said that Macao has the unique advantages of being a world center of tourism and leisure and an economic and trade cooperation platform between China and Portuguese-speaking countries, while Shanghai has a vast industrial market and a complete industrial system. The combined advantages of the two places can produce more pragmatic results in the fields of cultural tourism exhibitions, brand consumption, scientific and technological innovation docking, and youth exchanges.
Since its establishment in 2024, the Shanghai-Macau Friendship Association has always done a good job in two-way docking. On the one hand, it clearly conveys Shanghai's industrial orientation, business-friendly policies and business environment to Macao and overseas Chinese businessmen; on the other hand, it sorts out and connects the market rules, industrial opportunities and cooperation needs of Macao and Portuguese-speaking countries to Shanghai enterprises.
Feng Yi said that the Shanghai-Macau Friendship Association promoted Shanghai's time-honored brand "Dafugui" to open its first store in Macau, and organized the "Shanghai-Macau Industry, Commerce, Culture, Tourism and Science and Technology Development Exchange Group" to enter various districts in Shanghai for exchanges and docking. These are concrete practices that transform the advantages of the mechanism into implemented projects. Relying on the role of Macao as a "precise contact person" and the Shanghai-Macao community network, the association is serving the implementation of the Overseas Cooperation Alliance of Shanghai Enterprises, allowing Shanghai enterprises to have a place to "go global" and overseas Chinese businessmen to have an interface to "bring in".
As an entrepreneur with deep roots in Macau, Feng Yi said when talking about the direction of industrial cooperation between Shanghai and Macau that cultural tourism, conventions, exhibitions and brand consumption are the first to "break the game". In the medium and long term, Macao must rely on the role of "accurate contact person" to promote science and technology, professional services, biomedicine and other fields to connect with the Portuguese-speaking and Spanish-speaking markets through Macao, so as to achieve a higher level of "shipping to the sea".
"Shanghai is the 'Pearl of the Orient' and Macao is the 'Pearl in the Palm'. The foundation of complementary advantages is in the people's hearts and the results are in the industry." Feng Yi believes that the "Shanghai-Macao Cooperation Conference Mechanism" has set up a high-level cooperation platform, and the mission of the society is to implement various cooperation directions into specific projects. "Shanghai is a city where dreams can resonate and projects can grow. We look forward to more knowledgeable people coming here with professionalism and enthusiasm. We are happy to build a bridge for cooperation and exchange between Shanghai and Macao."
