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BackShopee seller collapsed! Announcement of another increase in service fees in December. Netizens lament: All profits have been drained
Shopee seller collapsed! Announcement of another increase in service fees in December. Netizens lament: All profits have been drained
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自由时报11 minutes agoBusiness2 min readChinaView original

Shopee seller collapsed! Announcement of another increase in service fees in December. Netizens lament: All profits have been drained

Shopee Shopping will increase the service fees for the "Free Shipping and Advanced Seller Project" activities starting from December 11, 2026, causing sellers to cry out that their profits will be compressed.

Quick Look

  • Shopee announced today that it will increase the service fee for the "Free Shipping and Advanced Seller Project" activities from December 11, 2026.
  • Plan 1 and orders below 99 yuan will be increased from 6% to 6.5%, and plan 2 will be increased from 60 yuan to 65 yuan.
  • This move caused dissatisfaction among a large number of sellers, who were worried that their profits would be drained.

AI-generated summary

Why It Matters

In order to maintain its logistics base and promotional activities, Shopee Shopping announced an increase in seller project service fees.

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Sad news for Shopee sellers! Shopee Shopping issued the latest announcement today (13th) that it will increase the service fee for the "Free Shipping and Advanced Seller Project" activities starting from December 11, 2026. Many sellers lamented that in addition to the increased service fee and other handling fees, almost all profits were taken away. Some small sellers even claimed that they could not survive and were ready to "just lie down."

This increase includes Plan 1 increasing from 6% to 6.5% of the order amount; Plan 2 increasing from 60 yuan to 65 yuan per order; as for orders below 99 yuan (inclusive), no matter which plan is chosen, the price will increase from the original 6% to 6.5%. Sellers can evaluate the appropriate solution by themselves. After submitting the registration application and passing the review, the addition or conversion is expected to take effect within 3 days.

As for the reason for the adjustment? Shopee Shopping stated that in order to improve buyers’ shopping experience, Shopee will continue to expand the platform’s integrated logistics base and service scope. At the same time, it will also provide free shipping discounts from time to time to participating stores to enhance consumers’ shopping willingness and help sellers expand business opportunities. In order to support the quality and manpower maintenance of each service, as well as the continued investment in discounts, the service fee for project activities is adjusted.

As for the reason for the increase, Shopee Shopping said that in order to improve buyers’ shopping experience, it will continue to expand the platform’s integrated logistics base and service scope. At the same time, it will provide free shipping discounts from participating stores from time to time to increase consumers’ shopping willingness and help sellers expand business opportunities. In order to maintain service quality, human resources operations, and continue to invest in preferential activities, we have decided to adjust the service fees for project activities.

In addition, Shopee also mentioned that sellers can increase sales through tools such as sales coaching, store games, and sample promotions. During the event, if the consumption amount of a single order reaches the specified threshold, and the buyer chooses a logistics method that matches the event to pick up the goods, he or she can enjoy Shopee shipping subsidy, and the discount is not limited to the number of uses.

The news of the increase triggered complaints from sellers, who bombarded them on Threads, saying, "I have given up on Shopee a long time ago. It's not that large-scale merchants have no profit at all." "Including other fees, the commission was already almost 15%. This time it went up, and it soared to 20% on the promotion day." "I feel that Shopee is becoming more and more difficult to use." "His handling fees are higher than my profit." "Small sellers are ready to lie down."

What to Watch

AI outlook — possibilities, not facts

  • The increased free shipping and advanced seller project service fees will be officially implemented from December 11, 2026.

    Very likely · Within months

Open Questions

  • Are there any other alternatives to ease the burden on small sellers?
  • Will the increase cause sellers to lose to other platforms?

Related Topics

This article was originally published by 自由时报.

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