China News Service, Chongqing, September 22 (Reporter Zhong Yi) On the 22nd, the Chongqing Shapingba District Cultural Tourism Development Conference and the "Charming Shapingba" Urban Tourism Experience Season series of activities were held locally.
Shapingba District officially released the "1357" system, the overall development idea of cultural tourism during the "15th Five-Year Plan", and launched a month-long urban tourism experience season.
Shapingba, located in the west of the central urban area of Chongqing, is a large science and education area with advantageous resources such as red rock cultural heritage, ancient town fireworks, and industrial heritage. According to reports, the "1357" system includes 1 overall goal, 3 large area positioning, 5 actions, and 7-color business cards.
Specifically, Shapingba District will anchor the overall goal of "an important host site for the Bashu Cultural Tourism Corridor", build an "urban tourism core gathering area" in the eastern area, build an "ecological health roaming and leisure area" in the central area, and build a "modern science, technology, innovation, culture and sports integration area" in the western area; simultaneously implement five actions of cultural inheritance, scene renewal, industrial upgrading, service improvement, and consumption expansion, build a system to support the high-quality development of cultural tourism, and sing "Eternal Red Rocks, Youthful Sand Magnets".
The 7-color business card uses "red, orange, yellow, green, blue and purple" to build a unique urban cultural tourism brand system - red represents the red highlands of Gele Mountain and the red rock spirit; orange symbolizes urban fireworks and night market economy; yellow corresponds to the former residences of celebrities, industrial relics and stories of home and country. ; Green highlights the ecological health and wellness background of Zhongliang Mountain, Jinyun Mountain, and Liangtan River; cyan carries the Bayu nostalgia and market heritage of the thousand-year-old ancient town of Ciqikou; blue shapes the open cultural and tourism scene of industry and trade; purple symbolizes the scholarly quality of "Shaping Learning Lamp" and the endless cultural context. The seven colors blend together, painting a beautiful picture of Shapingba Cultural Tourism.
The reporter learned that Shapingba District also launched seven-color tourist routes, top 20 new consumption scenes, and top 10 high-quality hiking routes at the same time, providing "small but beautiful" in-depth experience scenes for urban tourism.
Taking the red cultural tourism boutique route in the "Seven Color Tourist Routes" as an example, it connects many core red spots such as Hongyanhun Square, Baigongguan, Zhazi Cave, Chongqing Guo Moruo Memorial Hall, Chongqing Zhang Zhizhong Memorial Hall, Chongqing Feng Yuxiang Memorial Hall, Chongqing 1949 Grand Theater, Han Zidong Exhibition Hall, etc., forming a "red + ecology", "red + ancient town" and "red + research" composite tourism product system. The "Top Twenty New Consumption Scenes" include Chongmian Courtyard, Geci Alley, Fenghuang Yunpan Skywalk, Chongqing 1949 Art Street, Jialing Xiaodu and other characteristic cultural and tourism carriers. It not only deeply cultivates the supply of public culture at the grassroots level, but also activates the cultural and tourism consumption fulcrum of space, and works in both directions to benefit the people and empower industry.
At the scene, Shapingba District kicked off a month-long urban tourism experience season. The local area will launch a series of cultural tourism initiatives, themed activities and new consumption scenarios to benefit the people. With rich product supplies and high-quality service guarantees, it will continue to release the potential of cultural tourism consumption, allowing citizens and tourists to deeply experience the urban charm and cultural tourism vitality of Shapingba.
During the centralized signing phase, a number of high-quality cultural tourism investment projects were launched in Shapingba District, covering areas such as smart cultural tourism, cultural technology, and trendy experiences. In order to activate new momentum for cultural tourism brand communication, the conference appointed the first batch of 9 cultural tourism investment ambassadors and 24 cultural tourism promotion officers to continuously attract and empower the region from a diverse perspective.
The relevant person in charge of Shapingba District said that the local area will continue to deepen the integration of culture and tourism, promote resource transformation and product upgrading, and accelerate the formation of cultural tourism experience scenarios in all time domains, all seasons, and all formats. The cultural tourism product system is becoming increasingly perfect, and is accelerating the transformation from "transit area" to "destination", and is striving to build an important host site for the Bashu Cultural Tourism Corridor and a more recognizable and attractive urban tourism destination.
