List of tutoring and upgrade plans for Taoyuan Shihmen Live Fish Restaurant released

The "Shimen Live Fish Industry Counseling and Upgrading Plan" will showcase the new charm of Shimen Live Fish through brand stories, signature dishes, etc. (Provided by Taoyuan City Tourism Development Foundation)

The Taoyuan City Tourism Development Foundation launched the "Shimen Live Fish Industry Counseling and Upgrading Plan" in March this year, inviting live fish restaurants to fully transform. After the store selection and overall evaluation, the project announced this week a list of "Benchmark Stores", "Demonstration Stores" and "Highlight Stores". The professional team will provide guidance and show the new charm of Shimen Live Fish through brand stories, signature dishes, staff spirit, store image and marketing exposure.

The selected lists are as follows: "Benchmark Stores" - Xiaoqiao Liushui Live Fish Restaurant, Dynasty Live Fish Restaurant, Shiyuan Live Fish Restaurant and Henwei Canteen; "Demonstration Stores" - Green Country Live Fish Restaurant and Yixi Canteen; "Highlight Stores" - Old Place Ginger Duck Live Fish Restaurant and Yongjin Music Restaurant.

Please read on...

Chen Xinshou, deputy CEO of the Taoyuan City Tourism Development Foundation, said that the promotion plan hopes to fully upgrade the Shimen Tourism brand and transform the live fish restaurant’s traditional round table dining style into one that meets the dining needs of modern small families and small gatherings, and further provide a complete fish-eating cultural experience to showcase the local culture and the brand value of the craftsmen.

The plan invites Huang Jinglong, who is known as the "Prince of Taiwanese Cuisine", to assist the industry in transformation, from cuisine innovation, menu design to brand image, etc., to assist the industry in retaining the classic flavor of Shimen live fish while developing a catering model that is more in line with the modern tourism market. It is hoped that with "water town culture" as the soul, it will present Shimen's local fish-eating culture that lives by water and uses fish in its dishes, and build a unique brand image.

In addition, the plan also integrates craft aesthetics and packaging, and cross-border collaboration with local potters to design an exclusive "Shimen Live Fish" co-branded pottery pot. At the same time, it begins to develop household quick-cooking cooking kits and creative souvenirs to promote experiential tourism. Combining the Shimen Reservoir and water town culture, the itinerary is extended from a simple "eat a meal" to a "day trip" to enhance the overall sightseeing value. A series of promotional activities are expected to be held in August in conjunction with store discounts and special tours to invite the public to experience the new charm of Shimen Live Fish.

The "Shimen Live Fish Industry Counseling and Upgrading Plan" will showcase the new charm of Shimen Live Fish through brand stories, signature dishes, etc. (Provided by Taoyuan City Tourism Development Foundation)

The list of transformation and upgrades of Shimen Live Fish Restaurant has been released. (Provided by Taoyuan City Tourism Development Foundation)

No need to draw, no need to grab. Now use the APP to read the news. You are guaranteed to win every day. Click me to download the APP. Click me to see the event details.