China News Service, Changchun, June 2 (Tan Weiqi, Kan Ruotong Jin Qiao) Sun Guangzhi, director of the Jilin Provincial Department of Culture and Tourism, introduced at a press conference held by the Jilin Provincial Government Information Office on the 2nd that the province will use the 2027 Changchun Winter Games as an opportunity to promote the integrated development of ice and snow tourism, ice and snow culture, ice and snow sports, and ice and snow equipment with a full industry chain thinking, comprehensively shape and fully enhance the new advantages of the ice and snow industry, promote the construction of an ice and snow economic cluster with international influence, and create a world-class ice and snow brand and ice and snow tourist resort.
On the 2nd, the Jilin Provincial Government Information Office held a press conference. Sun Guangzhi (second from right), Director of the Jilin Provincial Department of Culture and Tourism, introduced the situation of promoting high-quality development of the ice and snow economy. Photo by Tan Weiqi
Ice and snow are the most recognizable and competitive cultural tourism business cards of Jilin Province. In recent years, with the continuous release of the advantages of ice and snow resources, Jilin's ice and snow economy has continued to gain popularity and its influence has continued to rise.
Sun Guangzhi said that during the "15th Five-Year Plan" period, we will support Changchun Temple Xiangshan, Changchun Ice and Snow New World, Songyuan Chagan Lake, Yanbian Laolike Lake and other famous ice and snow scenic spots to build nationally famous ice and snow scenic spots, and use characteristic neighborhoods, commercial complexes, and outdoor sports parks to create mass ice and snow consumption experience areas; guide Beida Lake, Songhua Lake, Tonghua Lake, etc. Key ski resorts such as Fengfeng, Changbaishan Wanda, and Huamei Resorts will increase investment in infrastructure to build a four-season tourism and vacation destination system featuring skiing; encourage localities to use unique resources to develop ice and snow cultural tourism experience products, achieve full county coverage of ice and snow parks, and make Jilin’s ice and snow experiences rich and accessible.
It is understood that Jilin Province will take the lead of "Long Daytime Snow" and "Long White Powder Snow" to build a matrix of ice and snow brands such as "Jilin Rime" and "Chagan Winter Catching". Sun Guangzhi introduced that the province will successfully organize "one meeting, ten festivals and hundreds of activities" such as the Jilin Snow Expo, the opening conference of the new snow season, Changchun Vasa Ski Festival, Changchun Ice and Snow Festival, Jilin Rime Festival, Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival, and Changbai Mountain Powder Snow Festival. It will implement the "Come to Jilin to play in the snow in winter" marketing plan, continue to amplify the influence, attraction and competitiveness of Jilin ice and snow, and promote Jilin ice and snow brands to be famous throughout the country and to the world.
During the "15th Five-Year Plan" period, Jilin Province will deeply explore and activate representative projects of intangible cultural heritage such as ice sculptures and snow sculpture techniques, carry out ice and snow themed literary and artistic creations, support scenic spots and resorts in creating ice and snow themed cultural tourism and performing arts projects, and upgrade ice and snow cultural landmarks such as the snow sculpture version of "Yunding Tiangong" and Xinmin Street Ice and Snow Cultural Corridor. At the same time, create a large-scale ice and snow-themed stage art work, explore holding high-level ice sculpture competitions every year, regularly carry out promotion of representative ice and snow intangible cultural heritage projects and product exhibitions, and promote the artistic, life-oriented, landmark and international development of ice and snow products.
Sun Guangzhi said that Jilin Province will adhere to policy innovation as the guide, further optimize ice and snow consumption-promoting policies such as "bringing tourists into Jilin", ice and snow express trains, and ice and snow consumption coupons, explore consumption models such as ski resort joint tickets and joint skating, and fully stimulate the consumption potential of ice and snow sports, tourism, shopping, etc. "This year, we will further improve the ice and snow holiday system to allow primary and secondary school students to enjoy ice and snow, and attract more tourists from across the country to experience ice and snow in Jilin and love ice and snow." (End)
