The first wave of Shin Kong Mitsukoshi's anniversary celebrations started with 6 branches, and both the number of shoppers and sales grew.
Shin Kong Mitsukoshi's anniversary celebration officially kicked off yesterday (1st). The first wave was led by Taipei Nanxi Store, Taoyuan Station Store, Taichung Zhonggang Store, Chiayi Chuiyang Store, Tainan Xiaobei Store and Kaohsiung Sanduo Store. As soon as the store opened, there were people queuing up to shop, and a single purchase of cosmetics exceeded 2,00 With the double feedback of 2,000 points for 0 yuan and 5,000 points for every 5,000 yuan accumulated in the whole store, the overall performance on the first day was strong and reached NT$1.55 billion, and the number of visitors exceeded 145,000, completely triggering the autumn shopping frenzy.
Shin Kong Mitsukoshi said that it is highly confident in the performance of this year's anniversary celebration. The department store has observed that consumers' shopping momentum mainly revolves around the three core needs of "starting a family, replacing a new phone, and self-rewarding." With the introduction of more than 50 new brands and pop-up stores in the first wave of 6 stores, it has successfully achieved double-digit growth in areas such as household appliances, 3C technology, top-notch skin care products, and fashionable clothing.
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Attracted by a strong product lineup and point rewards, various industries are flourishing. "Family consumption" and "technology replacement wave" have become the twin engines driving performance growth. This year ushered in the largest wave of housing handovers, driving demand for home upgrades. High-end smart home appliances such as Samsung 75-inch TVs and LG WashTower AI intelligent washer and dryers were strongly purchased. Japanese and Korean home appliances grew by more than 20%. 3C products have benefited from the launch of Apple’s latest iPhone 18 Pro series, which has set off a replacement craze. The recommended price of the iPhone 18 Pro starts at 44,900 yuan, and the buying momentum remains high.
Dyson PencilVac Fluffycones pen vacuum cleaner, originally priced at 21,900 yuan, special price at 19,999 yuan, comes with a free "PencilVac special battery" (91% off, exclusive).
hengstyle ReFa BEAUTECH DRYER SMART W pearl white moisturizing portable hair dryer (left in the picture) and ReFa ION CARE BRUSH PREMIUM soft and clean dual-effect hair care comb (right in the picture), a set of original price 13,980 yuan, special price 11,000 yuan (21% off, exclusive).
The recommended price of iPhone 18 Pro Max starts at 49,900 yuan (new product launched).
"Self-Reward"'s skin care makeup and trendy clothing are equally eye-catching. The cosmetics counters are crowded with consumers rushing to buy special discount sets. Estee Lauder's Invincible Collagen Family Day and Night Care Set is offered at a 53% discount, with a special price of NT$5,600; SK-II's ultra-limited youth booster set is offered with a 51% discount, with a special price of NT$8,0 91 yuan; the best-selling set of Guerlain Royal Jelly Balancing Oil Essence is priced at 5,031 yuan, both of which have become the focus of flash sales on the first day; today's (2nd) discount lineup is also very eye-catching, Shiseido International Counter Red Live Enzyme Superconducting Miracle Dew Set is priced at 2,880 yuan, and Estee Lauder's special moisturizing and repairing star set can be purchased for 4,450 yuan. In terms of clothing and shoes, the ANTEPRIMA Doraemon co-branded WIREBAG launched by Taichung Zhonghong Store has a recommended price of 24,900 yuan, and the HOKA Rincon 5-way running shoes, a must-have for sports fans, are on sale at 3,424 yuan, satisfying consumers' desire to invest in themselves from the inside out.
M·A·C Radiant Beauty Makeup Set, worth 4,550 yuan, special price 3,231 yuan (21% off, exclusive).
Guerlain Symphony Meteor Powder Ball Brilliant Qijing Limited Edition, recommended price 2,970 yuan.
MARK GONZALES NYC hooded zipper jacket, original price 3,980 yuan, special price 2,780 yuan (30% off, exclusive to Taipei Nanxi store).
In addition to enjoying shopping, this year Shin Kong Mitsukoshi has brought surprises to the majority of Pokémon fans. To celebrate the 30th anniversary of Pokémon, Shin Kong Mitsukoshi perfectly combines shopping rewards, exclusive collections and entertainment experiences. On the first day, it set off an unprecedented point redemption craze, with a single swipe of the co-branded card exceeding NT$3,000. , you can redeem the exclusive "Folding Umbrella to protect you from wind and rain", and more than 1,000 of them were redeemed in less than 4 hours after the store opened. The "Bogaman Keycap Keychain" that was given as a gift after capturing the anniversary theme train and sharing it on the social platform also exceeded 1,000 sets of redemptions in a very short period of time. During the event, more than 70 Pokémon meet-and-greets will be held in stores across Taiwan. Not only classic characters such as Pikachu, Eevee, and Dragonite, but also seven major Pokémon such as Pogaman, Cappy, Gengar, and Mimikyu will also appear on the stage for the first time. Trainers from all over Taiwan are invited to participate in the event and immerse themselves in an anniversary carnival that is easy to buy, fun, and full of rewards.
Shin Kong Mitsukoshi joins hands with 10 major brands to launch 34 limited edition Pokémon 30th anniversary collaboration products, which are available in limited quantities across Taiwan.
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