
AI-generated summary
Shin Kong Mitsukoshi is a well-known department store in Taiwan. Anniversary celebrations are one of its important marketing activities, which are usually accompanied by discounts and customer traffic.
Shin Kong Mitsukoshi's anniversary celebration begins. (Photo by reporter Lin Xinruo)
The anniversary celebrations of Shin Kong Mitsukoshi's six North, Central and South branches officially opened today (1st), and both the crowds and performance have grown. Shin Kong Mitsukoshi announced the first wave of target sales of 1.55 billion for the six stores. Judging from the pre-orders and the flow of people opening today, it is expected to successfully meet the target. Among them, the biggest prize for the Nanxi store is a Dyson V16 Piston Animal powerful double-cone vacuum cleaner for purchases of RMB 600,000 in a single day. The number is limited to 6 units. It has been redeemed one hour after the opening.
Shin Kong Mitsukoshi is offering super discounts this year. (Photo by reporter Lin Xinruo)
The anniversary celebrations of Nanxi Store, Taoyuan Station Store, Taichung Zhonggang Store, Chiayi Store, Tainan Xiaobeimen and Kaohsiung Sanduo Store will start simultaneously today. This year, Shin Kong Mitsukoshi will double the points and fully upgrade the discounts. 2,000 skm points will be given for every purchase of cosmetics worth NT$2,000 or more. points, you will get 5,000 points when you spend over 5,000 yuan in total in the store. For famous brands, major appliances, Fayak and [i]Store, you can get 10,000 points by using skm pay for a limited time with a single transaction of 10,000 yuan in the first 7 days.
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For gold card members, Shin Kong Mitsukoshi provides precise and exclusive discounts. For example, the Shiseido Livteri Seamless Essence Set offers a 52% discount (gold card exclusive price is NT$5,040), and the Skin Key Ultimate Whitening Essence Single Product Set also enjoys a 22% discount. In addition, this year, we have expanded our cooperation with the top 100 brands to launch a double reward of SKM points for purchasing designated combinations or spending up to a threshold.
Shin Kong Mitsukoshi’s popularity and performance have both doubled. (Photo by reporter Lin Xinruo)
In addition, this year, the world-famous and beloved "Pokémon" super cute leader has been invited this year to perfectly integrate with this point giveaway event. With the strong support and leadership of Pokémon, the first 6 branches will be transformed into super-large discount treasure hunting parks. While enjoying the ultimate rewards, you can also feel full of surprises and fun.
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AI outlook — possibilities, not facts
Shin Kong Mitsukoshi’s first wave of performance will reach the target of 1.55 billion yuan in celebration of its anniversary
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