Misso ‘Fake Leather Jacket’ sales increase by 170%… 29CM high neck search 33 times
(Seoul = Yonhap News) Reporter Koo Jeong-mo = Leather jackets, once considered a symbol of male riders, are emerging as a popular outerwear for women in their 20s and 30s this fall with a high neck that wraps around the neck and a generous silhouette.
In particular, as fake leather products, which are less expensive than natural leather, are released in various designs, fashion companies are increasing the type and quantity of related products.
◇ From a male rider symbol to everyday wear for women in their 20s and 30s
According to Misso, E-Land World's women's manufacturing and distribution all-in-one (SPA) brand on the 27th, sales of fake leather jackets from the 1st to the 22nd increased 170% compared to the same period last year.
The representative product, 'High Neck Fake Leather Jacket', can be worn in two ways: by wrapping the neck or by unfolding the collar. As the price is easily accessible in the 100,000 won range, all initial quantities have been sold and pre-orders are currently in progress.
It comes in two colors, black and brown, and is characterized by reducing the burden of natural leather while maintaining the unique luster and volume of leather.
The recent popularity of leather jackets also contrasts with the image this clothing had in the past.
Leather jackets have long been closely linked to motorcycle culture. As manufacturers including Harley Davidson, an American motorcycle company founded in 1903, grew and racing and riding culture spread in the early 20th century, clothing for riders also developed.
American Short NYC introduced the 'Perfecto' leather jacket for motorcycle riders in 1928. This jacket features wide lapels and an asymmetrical zipper, and became widely known when actor Marlon Brando wore it in the 1953 movie 'The Wild One.'
The black leather jacket has since become one of the fashion symbols of youth and rebellious image, but now, 70 years later, it is being consumed in a different way.
Leather jackets, which in the past had a prominent biker culture and strong masculine image, have been transformed into various designs such as high necks, overfits, and crops, and the number of products using synthetic leather has expanded, expanding into young women's daily wear.
◇ 29CM high neck search 33 times… Fashion companies also expand their products
Interest in high-neck leather jackets is also noticeable on online fashion platforms.
From the 1st to the 21st of this month, the search volume for 'high neck leather jacket' in Musinsa increased by 1,071% compared to the same period last year, while 'pleather' increased by 2,200% and 'high neck leather' increased by 188%.
Compared to the previous month, the search volume for 'high neck leather jacket' increased by 745%, 'women's leather jacket' increased by 506%, 'overfit leather jacket' by 453%, and 'crop leather jacket' by 317%.
During the same period, the search volume for ‘high neck leather jacket’ on 29CM increased by 3,295%, jumping approximately 33 times.
To meet this demand, major fashion companies are also expanding related products.
Shinsegae International's Studio Tomboy expanded its synthetic leather outerwear product line this fall. Since its launch in August, sales of related products have increased by 100% compared to the same period last year, and this fall's volume has also increased by 20% compared to last year.
The representative product, ‘High Neck Volume Casual Synthetic Leather Jacket’, had a sales rate of over 80%. This product has a high-neck design and a relaxed silhouette, and thanks to strong sales, it will be released next spring.
Vov also strengthened its synthetic leather products this fall. The number of leather products has nearly doubled compared to last year, and order volume has also increased by 130%. Among these, the 'Synthetic Leather High Neck Jacket' sold quickly and began additional production early this month.
LF's Jill Stuart New York also presented a 'fake leather jumper' exclusively online. In particular, the fake leather jumper ranked first among all the brand's fall and winter products based on weekly sales volume last week, so additional production is being considered.
Samsung C&T Fashion Division's KUHO Plus increased the quantity and product types released this fall, reflecting the strong sales of high-neck fake leather jackets last year.
8 Seconds also released a new high-neck fake leather jacket with additional washing treatment. The ‘High Neck Leather Quilted Blouson’, which has a high neck design with lining padding, is currently sold out at the SSF Shop.
The industry believes that the demand for fake leather outerwear has expanded this fall due to the combination of diverse designs such as high neck and overfit, the ability to wear the collar up or down, and the characteristics of synthetic leather material, which is relatively less burdensome than natural leather.
