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BackA new choice for gift giving during the Mid-Autumn Festival. Fish Food and Dashengwu enter Kaohsiung Dream Mall to launch new co-branded products and limited edition gift boxes
A new choice for gift giving during the Mid-Autumn Festival. Fish Food and Dashengwu enter Kaohsiung Dream Mall to launch new co-branded products and limited edition gift boxes
Developing
自由时报40 minutes agoBusiness3 min readChinaView original

A new choice for gift giving during the Mid-Autumn Festival. Fish Food and Dashengwu enter Kaohsiung Dream Mall to launch new co-branded products and limited edition gift boxes

Quick Look

  • Dashengwu, a Taiwanese seafood brand and premium gift box brand for north-south goods, will be stationed at the Dream Mall in Kaohsiung during the Mid-Autumn Festival.
  • The fish restaurant will launch tuna tofu cakes and limited-edition cooked food jointly developed with Mingyue Tofu.
  • Dashengwu will launch the "Delicacies of Mountains and Seas - Perfection" series of gift boxes for the first time, which contain Taiwanese delicacies such as mushrooms, abalone, and scallops, providing a decent and healthy gift option.

AI-generated summary

Why It Matters

The Mid-Autumn Festival is an important reunion festival in Taiwan. Traditionally, mooncakes have been the main gift choice. In recent years, consumers have tended to choose healthier and unique gifts.

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In addition to moon cakes and pastries, there are also new choices for Mid-Autumn Festival gifts! Taiwanese seafood brand Fish Food, which has deep roots in the south, has taken advantage of this wave of holiday gift-giving and purchasing opportunities. From now on, it will pop up at Dream Mall in Kaohsiung. It not only brings popular classic gift boxes that have won the International Food Award, but also launches co-branded new products and limited-edition cooked food that are sold exclusively in Taiwan; North and South Dashengwu, a boutique gift box brand, carefully selects Taiwanese delicacies and top-quality ingredients such as mushrooms, scallops, abalone, and XO sauce. It launches the "Delicacies of Mountains and Seas - Perfection" series of gift boxes for the first time during the Mid-Autumn Festival.

fish delicacies

The representative fish delicacies are "Excellent Tuna Floss" and "Thick Confit Tuna". (provided by the brand)

With its own fleet, this business is the "fish delicacy" of the offshore fishery. For more than 30 years, it has not only been eco-friendly and coexisted with the sea, but also established a food brand to promote the different delicacies of tuna. The representative product "Excellent Tuna Floss" is a carefully selected raw food grade tuna meat without adding soy flour, flavors and pigments. It is slowly stir-fried with pure brewed soy sauce to create a fluffy texture and delicate aroma. It has also won the highest three-star award in the global pure flavor evaluation of the A.A. Taste Awards and the Belgian ITQI Excellent Flavor Award.

Please read on...

To welcome the Mid-Autumn Festival, Fish Food will pop up at Dream Mall B1 in Kaohsiung from now until 9/30, bringing a variety of decent, healthy and unique gift options. In addition to on-site limited discounts, another highlight is that Fish Food has teamed up with Mingyue Tofu, a time-honored brand in Kaohsiung that has been inherited for 40 years, to create a cross-border joint venture. The new product "Tuna Tofu Cake (Mustard)" breaks through the traditional biscuit framework and creates the golden formula of "Mountain and Sea Double Protein", which combines 40% flat tofu and 12% tuna meat, and is garnished with mildly pungent mustard and flax seeds. It is delicious and healthy. The new product will be sold exclusively at pop-up counters nationwide.

The tuna tofu cake is a new product jointly launched by Fish Food and Mingyue Tofu. The first sale was launched at Dreamland Kaohsiung. (provided by the brand)

Not only that, in order to satisfy the taste buds of shopping people, there is also a handmade delicacy "Confit Tuna Baguette" at the counter. Thick pieces of signature confit tuna are put into a solid French baguette, and then sprinkled with sweet seaweed crisps and fish floss, making it a hot delicacy with a unique flavor. If you are unable to visit the pop-up counter in person, the official website of Fish Food also launches "Holiday Gift Boxes and Popular Gift Sets" and other discounts. Members can enjoy free shipping when they purchase over NT$999. The official website is https://www.hamacen.tw.

To welcome the Mid-Autumn Festival, Fish Food will pop up at Dream Mall B1 in Kaohsiung from now until 9/30, offering a variety of decent, healthy and unique gift options. (provided by the brand)

Dashengwu

This year, with the brand concept of "Sourcing the World's Delicious Foods", Dashengwu launches the "Delicacies of Mountains and Seas - Perfection" series of gift boxes for the Mid-Autumn Festival for the first time. It is the first to introduce the "Fengshi Gift Box" specially designed for those with taste. The gift box is simple and elegant with a double-layer design. It contains abalone in clear soup, dripping chicken essence and scallops and cherry blossom shrimp XO sauce, bringing together the delicacies of the ocean and the most exquisite delicacies. Another more distinguished "Feast Jingzan Gift Box" is made according to the specifications of the emperor's royal feast, and contains Taiwanese shiitake mushrooms, Hokkaido kelp, Hokkaido scallops, shrimps and scallops XO sauce, scallops and cherry blossoms shrimp XO sauce, American ginseng tea, clear soup abalone cans and many other exquisite delicacies.

Dashengwu's "Fengshi Gift Box" is NT$1,580. (provided by the brand)

"Feast Jingzan Gift Box" is NT$2,280. (provided by the brand)

The popular "Taste Heritage~Taiwanese Mushroom Gift Box" is NT$1,580. (provided by the brand)

The Dashengwu gift box set is all-inclusive and is open for pre-order from now on. The order hotline is (02) 2267-5959 and the online store is http://www.oomoriya.com.tw.

※If there is any change in the above information, please refer to the latest announcement.

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What to Watch

AI outlook — possibilities, not facts

  • The fish delicacy tuna tofu cake will continue to be sold through the official website after the pop-up.

    Likely · Within months

  • Dashengwu will decide whether to include the "Mountain and Sea Delicacies - Perfection" series as regular products based on the Mid-Autumn Festival sales performance

    Possible · Within months

Open Questions

  • What is the sales target for the tuna tofu cake jointly branded by Fish Food and Mingyue Tofu?
  • What is the estimated sales volume of Dashengwu's "Mountain and Sea Delicacies - Perfection" series of gift boxes?
  • What is the expected passenger flow for this Kaohsiung Dream Mall pop-up event?

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This article was originally published by 自由时报.

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