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Back嘉義縣青年返鄉創業 掀山城咖啡茶館新風潮
嘉義縣青年返鄉創業 掀山城咖啡茶館新風潮
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自由时报17 minutes agoTravel2 min readChinaView translation

嘉義縣青年返鄉創業 掀山城咖啡茶館新風潮

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嘉義縣近年掀起青年返鄉創業風潮,多位青年在老屋、茶園與山林間開設特色咖啡廳與茶館,如奮起湖的「杉墨日禾」、一品咖啡莊園、宅意、仙井咖啡館及鄒築園等,串連山區咖啡茶葉旅遊路線,讓咖啡與茶成為旅人認識地方的新方式。

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Why It Matters

嘉義縣近年推動觀光與地方創生,鼓勵青年返鄉投資,結合在地資源如茶業與山林打造特色咖啡茶館,提升山區觀光吸引力。

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近年嘉義縣掀起青年返鄉創業風潮,帶著對家鄉的情感與生活品味回到山城,在老屋、茶園與山林間打造各具特色的咖啡廳與茶館,讓咖啡與茶成為旅人認識地方的新方式;嘉義縣文化觀光局表示,最近奮起湖再添新亮點,「杉墨日禾」已開幕,與一品咖啡莊園、宅意、仙井咖啡館及鄒築園串起山區咖啡茶葉旅遊路線。

嘉義縣文化觀光局表示,嘉義縣咖啡廳與茶館隨著青年返鄉而展現更多元樣貌,有人修復老屋、有人從家族茶業出發,也有人投入咖啡栽種與烘焙,從嘉義山林與土地延伸出各自的生活風格。

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「杉墨日禾」位於奮起湖杉林棧道旁,由奮起湖大飯店新一代青年創立,承接家族80餘年的山城經驗,融入年輕世代的設計思維,建築以黑燒杉及檜木打造,半開放式空間融入森林綠意,二樓設有和室茶席,並提供櫻花咖啡特調、霜淇淋及阿里山愛玉等品項。

「一品咖啡莊園」保留60年古厝原有格局與歲月痕跡,採全預約制,可在簷廊下享用下午茶,預約手烘咖啡、手洗愛玉體驗。「宅意」延續家族製茶精神,以木質與純白空間重新詮釋茶文化,二樓規劃選品藝廊,將茶、生活選物與香氛融入日常。

經營茶產業超過30年的「仙井咖啡館」投入精品咖啡栽種與烘焙,空間設有山景座位,並以冷、熱不同方式呈現同一支咖啡豆的風味差異;「鄒築園」長期受到阿里山咖啡愛好者的關注,除品嘗咖啡,也可預約咖啡莊園導覽,了解咖啡產地故事。

嘉義縣文化觀光局歡迎旅客走訪山城咖啡廳與茶館,旅遊資訊可至「慢遊嘉義」臉書粉專、Instagram及LINE官方帳號(@chiayitravel)查詢。

Open Questions

  • 這些咖啡茶館的營運成本與盈餘情況如何?
  • 青年返鄉創業是否獲得政府補助或貸款?
  • 觀光客對這些新設施的滿意度與回頭率為何?

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