Over 2 trillion yuan, over 250 million people! Green intelligence leads consumption to unleash the vitality of domestic demand

CCTV News: Reporters recently learned from the Ministry of Commerce that since 2026, the trade-in policy for consumer goods has driven sales of related categories to exceed 2 trillion yuan, benefiting more than 250 million people. This round of national unified subsidy policy for trade-in old products will not only reduce residents’ replacement costs and provide people’s livelihood dividends, but also promote iterative upgrading of the industrial chain, build a green industry closed loop from sales, recycling to resource utilization, and continue to release the vitality of domestic demand.

Expanding subsidy categories and improving quality, green intelligence leads consumption

In this round of consumer goods trade-in policy, the state’s unified subsidies cover six categories of home appliances, including cars, refrigerators, and washing machines, as well as four categories of digital products, including mobile phones and tablets. On this basis, many places have included dishwashers, integrated stoves, smart toilets and other home improvement smart home products into the scope of local subsidies based on actual conditions. The policy accurately targets the real needs of the people, and through a series of measures to benefit the people, such as subsidies, convenient recycling, door-to-door replacement, and discounts, it significantly reduces residents' replacement costs and further releases consumption potential.

Citizen Chen Kefeng said that he had a car that he had been driving for more than ten years. Now that the national policy is very good, he could save a lot of money, so he replaced it.

Citizen Zhang Mouqin said that the main focus is on range hoods and stoves. After calculating the prices, they are much cheaper than before there were subsidies.

Recently, Shanxi Province has retained the original subsidy categories and added 10 independent subsidy categories on the basis of the 2026 subsidies for the trade-in of home appliances and the purchase of new digital and smart products, and more smart products and products suitable for the elderly have been included in the scope of subsidies.

Release dividends for people’s livelihood and smooth the circulation chain

Behind the "renewal" craze is a win-win situation between people's livelihood and industry. For the people, this is a visible livelihood dividend; for the industry, the need for replacement accelerates the iteration of the industrial chain. First-class energy-efficiency products account for more than 90% of home appliance replacements, and new energy models account for more than 60% of subsidized new cars. Green smart products have become the mainstream of the market. Policies have simultaneously smoothed the recycling, dismantling and resource recycling chain. In the past two years, a total of 17.673 million scrapped cars and 53 million used household appliances and mobile phones have been standardized and recycled, opening up a fully closed loop of production, sales and recycling, and stimulating the vitality of the real economy.

In the next step, as policies continue to be implemented and supporting services continue to be optimized, this nationwide "rejuvenation" craze will continue to release China's ultra-large market advantages, injecting a steady stream of consumption vitality into the steady improvement of China's economy and promoting high-quality development.