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BackMinistry of Food and Drug Safety to hold K-beauty event in Brazil in February next year... Recruitment of participating companies
Ministry of Food and Drug Safety to hold K-beauty event in Brazil in February next year... Recruitment of participating companies
NEWS
연합뉴스21 minutes agoBusiness2 min readSouth KoreaView original

Ministry of Food and Drug Safety to hold K-beauty event in Brazil in February next year... Recruitment of participating companies

Operating a pop-up store and holding a business meeting in Brazil in February next year.

Ministry of Food and Drug SafetyKorean Cosmetic AssociationBrazil

Quick Look

  • The Ministry of Food and Drug Safety is recruiting companies to participate in a joint public-private entry support group that will publicize the excellence of K-beauty in Brazil and provide export consultations with local buyers.
  • Applications can be made until the 23rd on the Korean Cosmetic Association website, and market development activities will be held in Brazil from February 24th to 26th next year.

AI-generated summary

Why It Matters

Brazil is the world's third-largest cosmetics market as of last year, and Korea's cosmetics exports to Brazil increased six-fold from $9 million in 2022 to $54 million last year.

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The Ministry of Food and Drug Safety announced on the 9th that it is recruiting companies to participate in the 'Public-Private Joint Advancement Support Group', which will publicize the excellence of K-beauty products in Brazil and provide export consultation with local buyers.

Companies wishing to participate in the support group can apply on the Korea Cosmetic Association website by the 23rd. The Ministry of Food and Drug Safety will announce the selection results on the 24th.

Companies participating in the support group will conduct market development activities in Brazil from February 24th to 26th next year.

Brazil is the world's third largest cosmetics market as of last year. Our company's cosmetics exports to Brazil increased six-fold from $9 million in 2022 to $54 million last year.

During the event, companies participating in the support group will operate a ‘K-Beauty Pop-up Store (temporary store)’ to promote the excellence of Korean cosmetics to local consumers and increase brand awareness.

We also hold business meetings with local buyers to promote products and provide export consultation.

The K-Beauty Forum shares Brazilian cosmetics market trends, K-beauty import and distribution cases, and growth stories in the local market.

What to Watch

AI outlook — possibilities, not facts

  • Selected companies will conduct export consultations through pop-up store operations and business meetings in Brazil in February next year.

    Very likely · Within months

Open Questions

  • How many companies are selected?
  • What is the specific support provided to companies participating in the support group?

Related Topics

Ministry of Food and Drug Safety
Peoplefresh beauty
OrganizationsKorean Cosmetic Association
PlacesBrazilSeoul
TopicsKorean Cosmetic AssociationBrazilK-beautyPop-up storeexport consultationPublic-Private Joint Advancement Support Group
This article was originally published by 연합뉴스.

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