New Risen, a Busan technology start-up, selected as an ‘Innovation Icon’ by the Credit Guarantee Fund

Busan City announced on the 9th that 'New Rise', a representative technology start-up company in Busan (Boonicon), fostered by the Busan Technology Startup Investment Institute, was selected as the '16th Innovation Icon' by the Credit Guarantee Fund.

This is the first time that a Busan company has been selected since the introduction of the Innovation Icon System in 2019.

New Risen was recognized for its technological competitiveness and growth potential by being named among the four companies selected nationwide.

New Risen is one of the 10 'Boonikon' companies selected this year by the city and the Busan Technology Startup Investment Institute, and has consistently received follow-up support tailored to the company's growth stage, such as commercialization funding, investor connection, and operation of the Fly Asia 2026 Boonikorn promotional center.

Innovation Icon is a scale-up program where the Credit Guarantee Fund discovers companies with unique technologies and innovative business models and supports them to grow into global unicorn companies.

New Risen, founded in Busan in 2020, is a deep tech company that develops and manufactures air conditioning filter materials used in semiconductor clean rooms and artificial intelligence (AI) data centers.

Sales continue to grow rapidly, from KRW 1 billion in 2023 to KRW 10.2 billion in 2025, and by attracting a cumulative investment of KRW 33.4 billion.

Lee Dong-yeop, Busan City Financial Startup Policy Director, said, “We will continue to strive to foster Busan-style unicorn companies by actively discovering and supporting promising local startups.”