Tokushima Awa Odori attracted 1.14 million visitors in 2025, a record high

The highlight of Shikoku Summer Festival in Japan! The 2025 Tokushima Awa Odori 5-day carnival attracted a total of 1.14 million domestic and foreign tourists to experience the shocking charm. Schematic diagram. (File photo)

The 400-year-old traditional "Awa Odori" in Tokushima City, Shikoku, Japan was held grandly from August 11 to 15 this year. Despite the hot weather during the five-day event, it still attracted an influx of tourists from all over Japan. The executive committee held a review meeting in the city on September 4 and announced that the number of visitors this year is estimated to be 1.14 million, 30,000 more than last year.

The committee pointed out that this year it has particularly strengthened its cooperation with travel agencies, and at the same time used social networks and overseas promotions to successfully attract more young people and foreign tourists. The indoor performances at the Awa Dance Hall during the day and the six outdoor dance venues in the center of Tokushima at night were crowded with people.

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The box office performance was even more impressive, with the ticket sales rates of the three major paid dance venues all exceeding last year. The most popular Nanuchi Dance Hall has a grand finale dance, and its ticket sales rate is as high as 97.6%, which is almost full; Aimabahama Dance Hall, which can accommodate the largest number of people, has a ticket sales rate of 86.7%; the Konyacho Dance Hall, which is famous for its small but beautiful appearance, also has a ticket sales rate of 75.7%, showing that people are willing to pay to enjoy high-quality performances.

This year's two new attempts also received good response, including the new special viewing seats at the Shinmachi River Pier, which sold out more than 60%; and the experimental performance in which the Konyacho venue was divided into two and the dance troupe performed separately, which also had an attendance rate of about 60%. Both measures are expected to be renewed next year, the committee said.

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