(Central News Agency reporter Huang Ziqiang, Kuala Lumpur, 5th) The 59th Malaysia International Travel Exhibition is here. The Taiwan Pavilion has been selected as an important partner of the exhibition. The scene is very popular, and the "Peanut Roll Ice Cream" has become the focus. Among the crowds were many "repeat visitors" who had traveled to Taiwan. Some Muslims said bluntly: "As long as you have been to Taiwan, you will fall in love with it."
The three-day Malaysia International Tourism Fair (MATTA Fair) will be held at the Malaysia International Trade and Exhibition Center (MITEC) from the 4th. In addition to local travel operators in Malaysia, countries including Taiwan, Japan, South Korea and others are participating in the effort to actively compete for the Malaysian tourism market, with the Muslim customer group being the focus.
The Taiwan Pavilion held its opening ceremony today. Zheng Zhihong, head of the International Section of the Tourism Administration, said that Malaysia is a very important tourist source market for Taiwan in Southeast Asia. Taiwan is paying special attention to the "heavy tourist group" this year. These tourists not only identify with Taiwan, but are also willing to take action to visit again. The Tourism Department hopes to continue the word-of-mouth effect of "old friends bringing new friends" and attract more Malaysian tourists to visit Taiwan again.
Zheng Zhihong also said that in terms of expanding the Muslim market, Malaysia has a high proportion of Muslims and is also a customer group that Taiwan values. He hopes to further attract more Muslims to Taiwan based on the existing Chinese tourists and understand Taiwan's diverse tourism charm and Muslim-friendly environment.
Lien Yu-ping, the representative in Malaysia who attended the opening ceremony, pointed out that the current number of bilateral tourists from Taiwan and Malaysia also reflects the very close bilateral interaction; Taiwan and Malaysia are also interdependent and closely connected in investment, trade, education, culture and tourism.
Atikah, a Muslim who has visited Taiwan many times, said that Taiwan is a very beautiful country. Anyone who has visited Taiwan and experienced the cultural customs of this land will fall deeply in love with Taiwan.
Umairah, a Muslim, said in an interview with a reporter from Central News Agency that she likes Taiwan very much. Taiwan is a very interesting, charming and amazing place. If you have the opportunity to travel to Taiwan, there are many different options. Not only can you taste halal food, but you can also go hiking and cycling around the island.
She said that if she travels to Taiwan, she will first visit shopping malls in Taipei, and then go to other attractions to experience Taiwan's cultural charm.
The Taiwan Pavilion launched Jiufen’s “Peanut Roll Ice Cream” this time to attract public attention and bring Taiwan’s specialty snacks to the Malaysian Travel Fair. The combination of peanut powder, ice cream and spring roll wrappers became the focus of the exhibition and allowed Muslim people to understand Taiwan through their taste buds.
The opening ceremony included a performance by the "Bell Walker Troupe" that had once appeared on the Cirque du Soleil stage. The luminous LED bells were quickly thrown and picked up by the members, creating streaks of light and shadow on the stage, attracting people at the scene to stop and watch.
This year, the Taiwan Pavilion continues the theme of "Taiwan - Waves of Wonder (Taiwan's Charm, Unlimited Surprises)" and the marketing image of "Taiwan Never Closes," and invites Malaysian Muslim tourism operators to join the pavilion for the first time.
This year, Taiwan ranked third in the world as a non-OIC tourist destination in MasterCard-Crescent's "Global Muslim Travel Index (GMTI)"; the Taiwan Pavilion was also selected as an important partner of the Malaysia International Travel Exhibition.
The Taiwanese delegation will go to Johor Bahru to hold a B2B Taiwan Tourism Promotion Conference on the 8th.
