Hong Kong Tourism Board holds 2026 tourism promotion conference in Chengdu and launches new global promotion project

China News Service, Chengdu, September 5 (Yuan Mou Zhibo) The Hong Kong Tourism Board held the 2026 Hong Kong Tourism Promotion Conference and West China Industry Forum in Chengdu on the 4th, officially launching the "Only in Hong Kong" new global promotion project to the West China market, and simultaneously promoting six major focus events in the second half of the year and the latest in-depth tourism products. More than 150 people from the tourism industry and online travel platforms from Hong Kong, Sichuan, Chongqing, Shaanxi, Guizhou, Yunnan and other places attended the meeting.

"Only in Hong Kong" is a new global promotion project launched by the Hong Kong Tourism Board in 2026, aiming to show Hong Kong's unique urban charm and tourism experience from a new perspective. At the promotion meeting, the Hong Kong Tourism Board simultaneously announced major events in the second half of the year. Among them, the first "International Mid-Autumn Festival Lantern Festival" will be launched in September, followed by Halloween-themed activities, "2026 Sun Hung Kai Properties Hong Kong Cycling Festival", "Hong Kong Wine and Food Parade", "Hong Kong Colorful Winter Parade", "Hong Kong New Year's Eve Countdown" and other annual flagship events will be unveiled one after another, forming a grand event tourism season throughout autumn and winter.

At the product level, the Hong Kong Tourism Board focuses on promoting in-depth experience routes such as the world-class skylines on both sides of Victoria Harbor, nearby mountain trails, historical districts and characteristic communities, encouraging tourists to shift from "check-in tours" to "in-depth tours".

Law Shu-pui, Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region, said that both Chengdu and Hong Kong have rich tourism resources and unique urban charms, and there is great potential to promote the development of "Chengdu-Hong Kong multi-destination" tourism, which can be used to "bring in" more overseas tourists and attract them to visit Hong Kong, Chengdu and other mainland cities.

Chen Guanghao, director of the Sichuan Provincial Department of Culture and Tourism, said that Sichuan and Hong Kong are geographically close and culturally connected. In recent years, as the level of transportation interconnection has improved, two-way customer interaction has become closer, and multi-field linkage has yielded fruitful results.

At the West China Industry Forum held simultaneously that day, Hong Kong tourism industry representatives conducted one-on-one business matching with nearly a hundred buyer representatives from Sichuan, Chongqing, Shaanxi, Guizhou, Yunnan and multiple online travel platforms, focusing on product design and itinerary development for cultural in-depth tours, event tours, family and parent-child tours.