China News Service, Shanghai, September 7 (Gao Zhimiao) The Shanghai Banking Association and the Shanghai Insurance Association jointly held the launching ceremony of the 2026 Shanghai Regional Financial Education Publicity Week with the theme of "Clear Financial Network to Protect Safe Consumption" on the 7th.
Qi Xiang, Secretary of the Party Committee and Director of the Shanghai Financial Regulatory Bureau, pointed out in his speech that the Shanghai Financial Regulatory Bureau continues to promote the “top project” of financial consumer protection, and the quality and efficiency of consumer protection work have been further improved. It is necessary to deeply integrate financial education with measures for the people, highlight "digital intelligence and benefit the people", let technological innovation better serve the needs of the people, deepen "precise education", let financial knowledge effectively reach the required groups, focus on "clear escort", and cultivate a good financial ecology with industry integrity.
The launch ceremony will further create a good atmosphere for the whole society to pay attention to the protection of financial consumers' rights and interests and participate in financial education promotion through the financial education publicity bazaar, the display of digital intelligence achievements in financial consumer protection, and the exhibition of financial education works.
Digital intelligence has become a distinctive feature of the launch ceremony of this year’s Shanghai Financial Education Publicity Week. At the launch ceremony, a series of digital intelligence achievements in financial consumer protection were unveiled. Consumer protection robots bring financial knowledge Q&A and "financial poetry writing" skills to the scene. Consumers can not only learn financial knowledge through voice interaction, but also experience the robot improvising financial-themed poems around keywords such as "financial management" and "anti-fraud", and learn financial knowledge through easy interaction. Application scenarios such as AI anti-fraud, intelligent customer service, and aging-friendly services were also displayed on site, making professional financial knowledge more intuitive and easier to understand with the help of digital technology. Financial consumers can learn about financial knowledge and enhance risk awareness in educational scenarios that they can participate in and experience, making financial education more relevant to the expression of the digital age.
According to reports, during the promotion week, banking and insurance institutions will use digital and intelligent means to efficiently respond to the diverse financial needs of the public, continue to improve the level of age-appropriate, digital, and intelligent services, strive to solve the "digital divide" problems faced by groups such as the elderly and disabled people in the use of financial services, and continuously improve the convenience of financial services. From the application of digital intelligence technology to the continuous improvement of age-appropriate and barrier-free services, financial innovation has been effectively transformed into a service experience that is accessible to the masses. Use financial education to increase knowledge, solve problems for the people, and let the political and people-oriented nature of financial work be reflected in the real things around the people.
From digital innovation to serving the people, from precise contact to high-quality communication, the Shanghai Financial Regulatory Bureau stated that it will continue to promote financial education to be closer to the masses, closer to life, and closer to the actual financial services, so that financial knowledge can be integrated into more scenes in Shanghai and benefit more financial consumers. With more accurate, warm and effective financial education propaganda, we will jointly protect the masses' safe financial consumption, and continuously improve the people's sense of access, security and satisfaction with financial services. (over)
