2026 Winter Expo opens with more than 20 countries and regions participating

China News Service, Beijing, October 15 (Reporters Lu Shaowei and Dong Zeyu) The 2026 International Winter Sports Expo (hereinafter referred to as the "Winter Expo") opened in Beijing Shougang Park on the 15th and will last until the 17th. This year’s Winter Expo has an exhibition area of ​​nearly 15,000 square meters, with more than 300 brands from more than 20 countries and regions around the world participating.

This Winter Expo plans eight professional themed exhibition areas, covering winter and alpine technology, winter tourism destinations, sports personal equipment, outdoor lifestyle, scenic spots and cultural tourism scene experiences, ice and snow schools and industrial services. From upstream large-scale snowmaking machines, snow grooming vehicles, and ropeway magic carpets, to midstream venue design, construction and operation, to downstream cultural tourism destinations, personal consumption equipment and supporting services such as talents, IP, and finance, the entire chain of the ice and snow industry is completely presented.

As an important exchange platform for the international ice and snow industry, the Winter Expo continues to gather global ice and snow resources. Austria, Italy, Norway, Russia, Slovenia, Canada and other countries organized groups to participate in the exhibition, and internationally renowned brands such as TechnoAlpin, Doppelmayr and Wintersteiger made a concentrated appearance.

Yu Zaiqing, honorary member of the International Olympic Committee and vice chairman of the Chinese Olympic Committee, said at the opening ceremony held that day that in the past 11 years, the Winter Expo has grown from an exhibition to one of the largest and most authoritative ice and snow industry platforms in the world, and has always been closely linked to the development of the Olympic movement in China. With its unique charm and wide participation, winter sports have always been an important bridge to promote international exchanges and cooperation and enhance people-to-people friendship. The Winter Expo is an important node on this bridge, connecting ice and snow powers, international organizations, industrial forces and the Chinese market.

The opening ceremony also launched the "Hundred Cities and Thousands of Schools Ice and Snow Seeds" national youth ice and snow promotion public welfare plan, which will implement ice and snow popularization courses and experience activities for hundreds of cities and thousands of schools in China. (over)