China News Service, Fujian Pinghe, September 5th (Reporter Zhang Jinchuan) On September 5th, the 2026 Pinghe County Honey Pomelo Purchase, Sales and Investment Promotion Conference with the theme of "Fu Pomelo Development and Industrial Strengthening County" opened in Pinghe County, Zhangzhou City, Fujian Province. This conference uses pomelo as a media and aggregation force to open up production and marketing links, gather investment momentum, and inject strong impetus into the upgrading of the entire industrial chain of Pinghe honey pomelo and the comprehensive revitalization of rural areas.
On September 5, the 2026 Pinghe County Honey Pomelo Purchase, Sales and Investment Promotion Conference opened in Pinghe County, Zhangzhou City, Fujian Province. The picture shows the scene of the opening ceremony. Photo by China News Service reporter Zhang Jinchuan
In recent years, Pinghe County has taken advantage of being the "Pomelo Capital of China and the World's Pomelo Township" and deeply cultivated the characteristic pomelo industry to enrich the people. It has continued to promote green standardized planting, refined quality control, and transformation and upgrading of the entire chain, and has continuously expanded its domestic and foreign market territory. Currently, pomelo products are exported to more than 50 countries and regions around the world.
Shen Yiyong, secretary of the Pinghe County Party Committee, said in his speech at the opening ceremony that the output value of the entire Pinghe honey pomelo industry chain has now exceeded 20 billion yuan, and the products are exported to 52 countries and regions. The small honey pomelo has become the pillar of the agricultural industry in Pinghe, enriching the people and revitalizing the county, and the golden sign of rural revitalization.
On September 5, the 2026 Pinghe County Honey Pomelo Purchase, Sales and Investment Promotion Conference opened in Pinghe County, Zhangzhou City, Fujian Province. The picture shows Pinghe County Party Committee Secretary Shen Yiyong delivering a speech at the opening ceremony. Photo by China News Service reporter Zhang Jinchuan
During the honey pomelo purchase and sale conference, the documentary "Pomelo Starts a New Journey" on the transformation and upgrading of the entire industry chain was played live, vividly showing the transformation of Pinghe honey pomelo's green planting, quality upgrading, brand improvement, and market expansion. Representatives of industry enterprises took the lead in speaking out and issued industry initiatives focusing on green planting, standardized control, quality and safety, etc., to build a solid foundation for the development of the honey pomelo industry with integrity and quality.
At the meeting, leading enterprises in the industry such as China Supply and Marketing Huinong Service Co., Ltd. and Shoheng Group shared their cooperation plans and market layouts in turn, relying on the advantages of the national supply and marketing network and large-scale circulation hub platforms to build smooth channels for Pinghe Honey Pomelo to expand domestic supermarkets, wholesale markets, and overseas channels.
On September 5, the 2026 Pinghe County Honey Pomelo Purchase, Sales and Investment Promotion Conference opened in Pinghe County, Zhangzhou City, Fujian Province. The picture shows the centralized purchase and sale signing site. Photo by China News Service reporter Zhang Jinchuan
This conference focused on five batches of strategic cooperation and production and marketing project signings, covering multiple fields such as industrial strategic cooperation, scientific and technological collaborative innovation, logistics support, e-commerce empowerment, cross-border trade, and enterprise-agricultural pairing.
Pinghe Guanxi pomelo has a history of exporting for more than 20 years, with mature and complete industrial supporting facilities. It is a bright business card for the export of Fujian's specialty agricultural products. The relevant person in charge of the Pinghe County Agriculture and Rural Affairs Bureau said in an interview with reporters that in terms of international market layout, the county continues to deeply explore traditional advantageous markets such as Southeast Asia, the Middle East, and the European Union, and stabilizes long-term cooperation channels and overseas distribution outlets; it actively explores emerging markets such as New Zealand and Russia, has sufficient reserves of export orders, and continues to release foreign trade growth potential. It has good conditions to carry out deeper investment cooperation and expand export scale. (over)
