In the summer of 2026, the amount of duty-free shopping on Hainan’s outlying islands reached 3.82 billion yuan

China News Service, Haikou, September 7 (Wang Jing, Zhang Xinyu) Haikou Customs disclosed on the 7th that the amount of duty-free shopping on offshore islands under the supervision of Haikou Customs in the summer of 2026 (July-August) was 3.82 billion yuan, the number of shopping items was 3.809 million, and the number of shoppers was 690,000, a year-on-year increase of 4.1%, 0.3%, and 3.4% respectively.

During the summer vacation, Hainan ushered in a peak of tourism consumption. Large-scale performing arts activities and summer tourism consumption formed a superimposed effect, and the outlying island duty-free market continued to heat up.

There are a lot of good shows in the Hainan performing arts market during the summer, with Chen Chusheng and other artists holding concerts one after another. Sanya City took the concert as an opportunity to launch an exclusive benefit of "one concert ticket to enjoy the whole city". Major duty-free shops also actively cooperated to provide fans with additional discounts, full discounts and other shopping rights. "Watch a show and buy a batch of duty-free goodies" has become the new normal for Hainan summer consumption.

Wang Yuhan, sales manager of China Duty Free Sanya Phoenix Airport Store, said that in order to welcome the summer consumer boom, the store has prepared sufficient supplies of popular fragrances and other products in advance, and increased the number of shopping guides, striving to ensure that every passenger entering the store can enjoy benefits and convenience.

During the summer vacation, major duty-free shops in Hainan launched summer-exclusive promotions for candies, chocolates, toys, jewelry and watches, fashion boutiques, drinks and other products, and combined multiple activities such as government consumption coupons, full discounts, and exclusive student discounts to drive sales growth in popular categories such as department stores and fragrances.

In July 2026, the 8th China Duty Free Hainan Duty Free Shopping Festival was held in the summer. The picture shows the cdf Haikou International Duty Free City holding an immersive experience event. Photo courtesy of China Duty Free Group

During the summer vacation, departing tourists are away from the island and their consumption enthusiasm is high. Duty-free shops equip foreign tourists with professional shopping guides to ensure smooth shopping communication among foreign tourists. Combined with the summer promotion activities of duty-free shops, they create rich and convenient shopping scenes for departing tourists.

"Purchasing duty-free goods for 'leaving the island and leaving the country' has become a new shopping supervision scenario." Wang Jing, a first-level administrative law enforcement officer at the Sanya Airport Customs affiliated to Haikou Customs, said: "The customs is constantly optimizing the pick-up process and strengthening on-site guidance to ensure that passengers can pick up goods conveniently and are satisfied with leaving the island." As of the end of August, Haikou Customs this year has supervised a total of 112 million yuan in duty-free shopping for travelers who have left the island and left the country, with 16,500 shopping trips and 64,500 items.