The 2026 China International Fair for Trade in Services will be held in Beijing Shougang Park. Western companies will focus on differentiated advantages to expand overseas markets

China News Service, Beijing, September 13 (Di Ziying) The 2026 China International Fair for Trade in Services (hereinafter referred to as the Fair) is being held in Beijing Shougang Park. In the provincial, municipal, and Hong Kong, Macao and Taiwan themed exhibition areas, groups from each region demonstrated their unique advantages in service trade. Among them, enterprises in the western region focused on using differentiated advantages to develop new overseas markets.

On September 11, at the 2026 China International Fair for Trade in Services (hereinafter referred to as "the Fair") held in Shougang Park, Beijing, people visited the exhibition areas of provinces, autonomous regions, municipalities and Hong Kong, Macao and Taiwan. Photo by China News Service reporter Jiang Qiming

Take Chengdu Mingtu Technology Co., Ltd., which provides intelligent digital intelligence services, as an example. The person in charge of the company's booth said that the company's overseas business focuses on two major areas: first, education, which provides personalized thinking, error analysis, virtual training and other services for learning and life, covering learning intelligent scenarios such as digital teachers and special courses; second, incubation and training OPC (One Person Company Entrepreneurship Model), providing full-link support from learning to business transformation.

In the past two years, the popularity of micro-short dramas overseas has continued to rise, and computing power is an indispensable support behind it. Guizhou Databao Network Technology Co., Ltd. provides business with main computing power. "The location was chosen in Guizhou because the cool climate is crucial for computing power operation and maintenance. This is Guizhou's natural endowment advantage." An An Yiling, the company's business manager, said that the company has served more than 10,000 well-known companies such as ByteDance, Huawei, and China Pacific Insurance, and continues to release the "Guizhou power" of intelligent computing.

Adapting measures to local conditions and having unique styles are the highlights of the local exhibition halls at this CIFTIS. In the Sichuan Comprehensive Exhibition Hall, the Zigong lantern exhibition area is dazzling. Zigong Haitian Culture Co., Ltd. promotes Chinese lantern technology to foreign markets with its personalized customization of lanterns and full-chain services. "The company's overseas exhibition business covers more than 80 countries and regions on five continents around the world, and has held more than 120 overseas light shows in total, and has reached cooperation with foreign high-end luxury brands and cultural IP." said Yang Kaikai, head of the company's brand department.

In addition to the visual aesthetics, there is also the olfactory fragrance. Sichuan Tianfu Aromatherapy Health Technology Research Institute Co., Ltd. (Tianfu Aromatherapy) draws extensively from Sichuan, Guangxi and other domestic medicinal material producing areas. It has developed nearly 20 aromatic health products and supporting services that are exported to overseas markets, with a cumulative export value of more than 3 million yuan.

Such achievements are due to the localized adjustment of product research and development. Wang Jingwen, marketing manager of Tianfu Aromatherapy, said that because lemongrass herb is very popular in countries such as Thailand, the team incorporated such elements into the original formula and successfully opened up the Southeast Asian market. In the future, based on the export of existing products, we plan to gradually promote the packaging of "technical standards + cultural experience" to go overseas, and promote the concept, heritage and service model of traditional Chinese medicine and aromatherapy.

The export sales of traditional Chinese medicine products are booming, and medical services overseas are also well received. Xi'an Traditional Chinese Medicine Brain Disease Hospital Co., Ltd. takes advantage of Xi'an's node advantage in the construction of the "One Belt and One Road" and dispatches doctors to the China-Kazakhstan Traditional Medicine Center to carry out cross-border TCM diagnosis and treatment, foreign talent training and other work for patients in Central Asia. Wang Sifan, director of the international department of the hospital, revealed that the hospital has established stable cooperation with medical institutions in Russia, Kazakhstan and other countries, and through the health care cultural tourism experience, it has attracted more foreign practitioners to study in China and further spread the culture of traditional Chinese medicine. (over)