"Buy in China·2026 Premium Consumption Month" launched in Shanghai

The launch ceremony of "Buy in China·2026 Premium Consumption Month" was held in Shanghai on the 6th. Yan Dong, Vice Minister of the Ministry of Commerce of China, attended and delivered a speech. Shanghai Vice Mayor Wang Huajie, Beijing Vice Mayor Tang Wenhong, Chongqing Vice Mayor Huang Maojun, and Guangzhou Vice Mayor Bian Liming introduced the key activities and initiatives of their respective cities at the launching ceremony.

The launch ceremony of "Buy in China·2026 Premium Consumption Month". Photo provided by the organizer

The "Buy in China·2026 Premium Consumption Month" organized by the Ministry of Commerce focuses on the theme of premium products and highlights international characteristics, aiming to give full play to the demonstration and leading role of international consumption center cities, create the annual highlight of "Buy in China", and continue to release consumption potential.

Representative companies participating in the 9th China International Import Expo, large-scale domestic trade and circulation companies, and smart product and service consumption companies participated in the launch ceremony and made relevant promotions and releases.

During this year’s Premium Consumption Month, Shanghai will continue to hold the CIIE Consumption Carnival and launch a series of consumption-promoting activities to further amplify the spillover effect of the CIIE and release new momentum in the construction of an international consumption center city. With the theme of "Five New Things to Shanghai", the carnival has formed a series of activity matrices such as "new trends for CIIE debuts", "new scenes of high-quality shopping", "new flavors of global food", "new supply of cloud products and overseas shopping" and "new experiences of Leyou linkage".

The carnival will build a "CIIE New Product Collection" release platform, launch new consumption scenarios such as the national trend "Shanghai Pavilion" and "Global Boutique Collection", and upgrade convenience measures for departure tax refunds. The 2026 "Silk Road Cloud Products" e-commerce month held at the same time organized more than 20 activities for key enterprises such as Hema, Taobao flash sales, and Hongqiao Pinhui, and launched theme days such as Italy and Africa, as well as special activities such as the Silk Road Food Festival. The seventh Shanghai "November Live Broadcast Month" was launched simultaneously, with featured live broadcasts focusing on six major sectors: fashion consumption, local life, promoting agriculture through digital commerce, cultural tourism consumption, CIIE products, trendy domestic products and time-honored brands, to promote various high-quality products to reach consumers directly.

During the carnival, CIIE ticket stub linkage activities will also be carried out. Throughout the month of November, CIIE participants can complete the collection and verification of their rights and interests on relevant platforms. Inside the museum, those with valid certificates can enjoy discounts at designated merchants of the National Convention and Exhibition Center during the exhibition; outside the museum, consumer coupons for goods and services will be released simultaneously in each district, covering more than 5,000 merchants, connecting the entire "food, accommodation, travel, shopping and entertainment" scenario.

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