China News Service, November 6. According to the website of the Ministry of Civil Affairs, in order to expand new consumption scenarios for silver hair, promote the connection between supply and demand, and activate the potential of silver hair consumption, the Ministry of Civil Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation, and the National Office on Aging jointly issued "Several Measures on Cultivating Diverse Scenarios to Promote the Consumption of Elderly Products". The full text is as follows:
Several measures to cultivate diverse scenarios and promote the consumption of products suitable for the elderly
In order to implement the decisions and arrangements of the Party Central Committee and the State Council on developing the silver economy and cultivating new consumption scenarios, expand new scenarios for silver consumption, promote the connection between supply and demand, and activate the potential of silver consumption, the following measures are hereby proposed.
1. Expand the consumption scenarios of products suitable for the elderly
(1) Integrate into the elderly care service scene of home community institutions. Combined with home care services, we will promote aging-friendly transformation, health management, smart security and other supplies and products into homes. Community elderly care service centers, day care centers and other community elderly care service facilities that have the conditions can open product experience, rental and sales outlets for elderly care products, and promote the popularization of the application of elderly care products in conjunction with community elderly care service scenarios. Encourage elderly care service institutions to take advantage of the gathering of elderly customers, carry out trial, display, rental and sales of products suitable for the elderly, and promote the large-scale use of products suitable for the elderly.
(2) Rely on laying out consumption scenarios for old service facilities. Guide qualified elderly education institutions, elderly meal assistance points, etc. to set up consumption scenarios for elderly products embedded in elderly service facilities, expand the display, rental and sales business, realize resource sharing and service coordination, and meet the consumption needs of the elderly nearby. Guide various localities to integrate and utilize existing facilities according to local conditions to cultivate a number of comprehensive service centers for the elderly (senior centers), set up special consumption areas for products for the elderly, and promote the integrated development of consumption of products for the elderly and services such as sports, entertainment, education and training for the elderly.
(3) Use community public and commercial facilities to expand consumption scenarios. Encourage qualified local organizations to select high-quality enterprises and social organizations, set up product display scenes for elderly products in community public service facilities, and use local exhibition halls, pedestrian streets, cultural squares and other resources to display and sell high-quality products. Promote the expansion and upgrading of the 15-minute convenient living circle and enrich the consumption scenarios "doorstep" for the elderly. Encourage large supermarkets, department stores, and trade and distribution companies to open exclusive areas for elderly care products. Guide chain pharmacies and community convenience stores to expand their capacity and sell daily necessities such as walking aids and food for the elderly to enhance consumer convenience. Encourage qualified commercial complexes and mature business districts to cultivate and build silver-haired malls, silver-haired fashion blocks, "silver-aged happy spaces", etc., carry out necessary barrier-free and age-appropriate renovations, and create urban age-friendly consumption scenes.
(4) Cultivate an online consumption platform suitable for the elderly. Encourage e-commerce platforms to set up a senior consumer section to focus on displaying and selling high-quality products for the elderly. Guide vertical e-commerce companies to explore and develop online silver hair malls, simplify interface interactions, optimize operating procedures, and build an exclusive shopping platform for the elderly. Promote the integrated development of online and offline consumption, and unblock consumption channels for the elderly through a model that combines offline display and experience with online sales and payment by relatives and friends.
2. Strengthen the supply of products suitable for the elderly
(5) Enrich product categories of products suitable for the elderly. Focus on the diversified needs of the elderly and promote the quality and upgrading of products that are urgently needed, such as elderly care, health promotion, and rehabilitation aids. Develop functional clothing for the elderly, and encourage the research and development of development-oriented categories such as elderly-friendly home furnishings, elderly-friendly environmental improvements, and elderly-friendly food. Orderly develop anti-aging, elderly-friendly cultural, sports and entertainment and other quality products.
(6) Promote the application of smart elderly care products. Driven by major national science and technology projects, we will accelerate the application of cutting-edge technologies such as embodied intelligence, large language models, brain-computer interfaces, and exoskeletons in the field of elderly care, and develop and upgrade intelligent equipment such as disability care, rehabilitation care, and spiritual companionship for the elderly. Encourage the acceleration of the implementation of smart health management, smart rehabilitation assessment and treatment and other health management products based on various consumption scenarios, as well as smart elderly care service robots such as toilet care, rehabilitation support, and life care, to provide the elderly with smart care solutions such as life assistance, safety protection, health monitoring, and emergency assistance.
(7) Strengthen the promotion of products suitable for the elderly. Encourage all localities to refer to the national annual promotion catalog of aging-friendly products and services, and do a good job in promoting local products for the elderly in conjunction with "benefiting the elderly and helping enterprises" activities. Support localities to collect and feedback consumer demand and data on elderly care products in accordance with laws and regulations, dynamically update sales lists, and accelerate product iteration and upgrading. Support relevant business entities in cultivating well-known brands of products suitable for the elderly.
3. Innovate consumption and service forms of products suitable for the elderly
(8) Strengthen display experience and full-process sales services. Encourage the different needs of the elderly to be classified into consumption scenarios for elderly products, improve display, experience and other functions, and provide differentiated solutions for the elderly. It supports the use of real-life model rooms, augmented reality (AR) and other technologies to restore the elderly-friendly living environment and provide an immersive and interactive experience. Allocate professional staff to strengthen pre-sales guidance and provide needs assessment, product adaptation and other purchasing suggestions for the elderly. Improve after-sales service guarantee mechanisms such as regular return visits, fault response, and maintenance.
(9) Innovative development of leasing services. Promote flexible leasing models such as "renting for sale" and "combining renting and selling", and guide the development of leasing services in categories such as elderly-friendly homes, rehabilitation aids, and smart elderly care equipment to reduce the cost of use for the elderly. Encourage all localities to develop rental product cleaning and disinfection, inspection and testing, product reuse and other services to ensure that products are safe and easy to use.
(10) Expand multi-business integration services. Implement the "Silver+" new business format cultivation action, promote the integration of elderly care with health, culture, tourism, sports and other industries, develop health management, education and training, entertainment and social services, legal aid and other services for the elderly, and promote various consumption scenarios to become an activity complex for the elderly. Promote the use of radio and television network platforms, business outlets, e-commerce platforms, short videos and other channels to push product information on elderly products, aging policy information, health and wellness knowledge and other content.
4. Increase support for the consumption of products suitable for the elderly
(11) Improve factor protection. Encourage qualified places to refer to policies related to elderly care service facilities and use existing facilities such as state-owned houses and community public service facilities to cultivate and develop elderly-friendly consumption scenarios. Give full play to the role of monetary and credit policies, guide financial institutions to combine the product promotion catalogs of various products for the elderly, and increase support for the construction or operation of elderly service facilities and commercial facility operators to construct or operate elderly-friendly consumption scenarios. Establish an industry cultivation and incubation mechanism and encourage relevant business entities to apply for specialized, special and new small and medium-sized enterprises.
(12) Give full play to the role of the market in allocating resources. Support various business entities to participate in the investment, construction and operation of consumption scenarios for elderly care products in accordance with market-oriented principles, conduct demand and market surveys, scientifically select sites, and promote differentiated development without using scale and category as indicators. Encourage localities to improve operating mechanisms based on actual conditions, guide private enterprises to participate, and implement joint construction and operation models such as public construction and private operation, "site cooperation + sales sharing" in accordance with laws and regulations, to achieve sustainable operations. Encourage state-owned enterprises to play a leading and demonstrative role, expand elderly-friendly consumption business based on their main responsibilities and main businesses, and support the use of existing facilities to operate elderly-friendly consumption scenarios.
(13) Optimize the consumption environment. Released the "Guidelines for the Construction of Standard System for the Elderly Products Industry". Explore the establishment of a silver hair product certification system, encourage certification agencies to carry out service certification based on relevant standards and aging needs, and improve the service quality of aging products. Strictly regulate the operation of relevant enterprises according to their business scope, improve market access and exit mechanisms, and prevent business risks. Strengthen supervision and inspection and severely crack down on illegal activities that produce and sell substandard products. Smooth complaint and reporting channels, strengthen rapid response, handle consumer disputes in a timely manner, and protect the legitimate consumer rights of the elderly.
(14) Strengthen publicity and promotion. Collect typical cases of consumption scenarios for products suitable for the elderly. Support various localities to make good use of existing expos, trade fairs and other theme promotion activities, organize centralized promotion of elderly products on a regular basis, and strengthen the connection between product production, rental and sales, services and end consumption. Rely on existing online carriers such as elderly care service platforms to strengthen service demonstrations and resource links. Encourage all localities to combine traditional festivals such as the Double Ninth Festival and the Spring Festival with the national "Respect for the Aged Month", "Follow the Elderly, Love the Elderly Shopping Season", "Enjoy the Silver Age" and other activities, rely on the consumption scene of elderly products, carry out theme activities such as the Silver Age Market, and promote high-quality products.
All relevant departments should strengthen coordination, resource integration, and promote the detailed implementation of various measures according to their responsibilities. Local civil affairs departments and aging work committee offices should promptly sort out and summarize experiences and practices that can be replicated and promoted in various localities, and strengthen publicity and promotion.
