China News Service, Jinhua, September 26 (Lan Yini) "There is no need to travel overseas or wait for online inquiries. You can receive so many foreign businessmen with clear purchasing intentions at your doorstep at once. The effectiveness of face-to-face negotiations far exceeds expectations." On September 26, the 2026 "Gold Trade Global" Supply and Procurement Matchmaking Conference (Hardware Special) was held in Yongkang, Jinhua, Zhejiang, an entrepreneur said with emotion. It is reported that 3 formal cooperation agreements were signed at the negotiation meeting, with the contract value exceeding 19 million yuan; 3 intentional cooperation items were reached, with the contract value exceeding 100 million yuan.
At present, the global market demand is structurally adjusted, and foreign trade companies are facing difficulties in accurately acquiring customers. Against this background, the Matchmaking Conference took advantage of the China Hardware Expo held in Yongkang, Zhejiang, to bring together nearly 300 overseas buyers and hardware suppliers from Somalia, Nigeria and other countries to open up the overseas channels for Jinhua's hardware industry through precise supply and demand matching and pragmatic economic and trade negotiations.
"Somalia has insufficient power supply and strong demand for small household appliances and energy storage appliances. Coupled with the accelerated urban reconstruction, the import of construction hardware and power tools is growing rapidly, and more than 90% of daily necessities rely on imports." Abdullahi Mohammed, general manager of Somali Soketa Trading Company, said that he chose Yongkang because of its advantages in industrial clusters, rapid delivery capabilities, and localized services. He hopes to establish long-term cooperative relations with local enterprises in Yongkang.
In order to maximize the effectiveness of the matchmaking, the matchmaking meeting also compiled a supply and demand matching manual to sort out the supply and demand list in advance and accurately match cooperation resources. In the negotiation area, Chinese and foreign companies held one-to-one in-depth discussions and carried out detailed docking around product parameters, order requirements, cooperation models, and overseas adaptation standards.
"Our products are specially adapted to overseas markets for iterative upgrades. Today we have connected with multiple groups of high-quality merchants, and the communication results are very significant." A Yongkang enterprise representative said that face-to-face negotiations can help enterprises accurately grasp the latest preferences of overseas markets, providing a basis for subsequent product iterations and market deepening.
In addition, the Jinhua Council for the Promotion of International Trade and the Zambia Mwombo Development Initiative signed a friendly cooperation agreement to establish a normalized mechanism for economic and trade exchanges between the two places, laying a solid channel foundation for Jinhua hardware companies to deeply explore the African market and link more overseas high-quality resources.
This event is the second in the Jinhua Council for the Promotion of International Trade’s 2026 "Golden Trade Global" Supply and Procurement Matchmaking Series. It is reported that this series of activities is a foreign economic and trade service brand focused on building by the Jinhua Council for the Promotion of International Trade. It takes pre-invitation of merchants, early matching of supply and demand, and on-site pragmatic negotiation as the core logic, extends the service reach to the pain points of enterprises going overseas, and builds an economic and trade bridge for government trade promotion agencies, industry associations, enterprises and other parties to link up.
Jiang Zhenlei, President of the Jinhua Council for the Promotion of International Trade, said that the Jinhua City Council for the Promotion of International Trade will launch a series of events in Central Asia, the Middle East, ASEAN and other special events to continue to unblock foreign trade docking channels, empower enterprises to expand markets, stabilize orders, expand exports, and comprehensively help Jinhua's high-quality industries to sail overseas.
